Job Description


Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.


The role of the Business Analyst is to provide clarity on what is required for our technology solutions to satisfy business requirements from all stakeholder groups. They work with the business to analyse, ratify and document requirements and processes, thus helping delivery teams to prioritise deliveries to maximise business value.

We are looking for a Senior Business Analyst to work within our Digital Technology team, to help bridge the gap between the business needs and the technical requirements on a range of complex, challenging and strategically key ecommerce initiatives. You will work in partnership with your delivery team to identify & implement solutions on our new Responsive Web platform, which will aim to meet the needs of our broader Digital strategy.

You will be joining a team of skilled professionals including Product Owners, Project Managers, Development and Creative teams, and will be part of and working closely with a wider community of Business Analysts within the Digital portfolio and across the organisation.

Cultural fit is really important to us - we work in a fast-paced, dynamic and highly collaborative environment and look for individuals who thrive in this type of setting. We also look for lateral thinkers who can think outside of the box and are capable of confidently and effectively challenging scope and solutions, for the better.


  • Lead inception and discovery activities to clarify scope and identify opportunities to phase analysis and delivery
  • Use facilitation techniques alongside business and technical knowledge to drive out requirements from a range of business, technical and creative partners and stakeholders
  • Identify and understand impact of cross-stream technical and feature dependencies and action accordingly
  • Support Project manager in planning for the business and technical impact of a project, including business change mapping, implementation and adoption
  • Communicate and document clear, unambiguous functional and non-functional business requirements to agreed standards
  • Support Product Owners on prioritisation of requirements in line with technical capabilities and the size of the problem/opportunity
  • Partner with Solution Architects and Development teams to maintain on-going engagement and clarity of requirements throughout delivery, ensuring the solution is fit for purpose
  • Help to facilitate and actively participate in Agile delivery ceremonies - backlog grooming sessions, stand ups, reviews, retrospectives and product demos
  • Map business process changes resulting from implementation of new features and/or initiatives
  • Support, evolve and consistently contribute to maintaining high-quality ways of working and outputs from the Digital BA team



  • Extensive business analysis experience for medium/large projects or programmes of work, within the Digital/Ecommerce space, ideally in the following areas:
    • Web Platforms
    • Digital Applications
    • Customer Journeys and Experience
  • Experience delivering Responsive Web solutions, is preferred
  • Solid experience working in an Agile environment (preferably Scrum)
  • Experience leading BAs across one or more programmes/projects and/or coordinating delivery across several delivery streams
  • Experience working in an offshore/distributed team model
  • Demonstrated thought leadership and/or proven experience in defining a lean requirements delivery st
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