Associate Manager, Data Analytics and Reporting
Mysuru, Karnataka, India
iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies and processes as the Global Leader in Programmatic Resource Planning and Execution™ serving publishers, marketers, agencies, and enablers.
iSOCRATES meets the needs of the multi-billion dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.
The Company has two lines of business:
Consulting (Strategy and Operations)
Managed Services (Managed Service Platforms and Business Process Outsourcing)
iSOCRATES offers these MAdTech solutions:
Media Trading and Ad Operations
Marketing Automation, Email, Search, and Social
Google, Salesforce, Adobe, Xandr (AppNexus), Amazon, Sisense, and Zeta Practices
Business Intelligence, Reporting and Analytics, including MAdTechBI™
Data Science and Engineering
The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly-owned global delivery center in Mysuru, Karnataka, India and with its expert partner-facing Partner Success team based in St. Petersburg, Florida, U.S.A.
Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A.
iSOCRATES is looking to add an Analyst to assist in the planning, execution and optimization of our own and our partners’ digital media and marketing efforts. You will focus on developing and supporting data-related efforts tied to sales and marketing campaigns that promote a business or consumer service, product, or event.
Roles and Responsibilities
Conceive and develop efficient and intuitive sales and marketing strategies
Conduct digital market research and analysis to collect and evaluate contact information, trends, brand opportunities, and competitive intelligence
Help organize and oversee advertising/communication campaigns (including social media), exhibitions, and promotional events
Create awareness of and develop the brand you are marketing
Communicate with target audiences and build and develop relationships
Help with sales and marketing plans, advertising, direct marketing and all kinds of campaigns
Support the BI, sales and marketing, partner success and adtech and martech campaign teams in delivering agreed upon activities
Cleansing partner databases and leads in Salesforce CRM and Pardot, verification of leads by phone, fix bounced leads, and in LinkedIN and Winmo
Monitor progress of campaigns using various metrics and create and submit performance reports
Maintain relationships with select media vendors and publishers to ensure collaboration in promotional activities
Conduct market research (e.g., customer/prospect surveys, Net Promoter Score)
Develop and maintain relationships with key stakeholders both internal and external
Bachelor’s Degree in appropriate field of study (e.g., B.Com, English), graduate degree preferred
Proficient in MS Office, Google Apps and Email
Media and/or Marketing background preferred
Familiarity with social media and web analytics (e.g., Google Analytics, Adobe Analytics)
Excellent English written and oral communication and people skills
Demonstrated analytical ability and interest
Strong organizational and time-management abilities
Ability to work independently and with others
Available and willingness to work in different shifts (EMEA, ET)
Should be willing to learn media, marketing, business intelligence and visualization software and databases (e.g., Salesforce CRM, Tableau, Datorama, DOMO, Sisense, Hunter.io, ZoomInfo, DiscoverOrg, Winmo, Pathmatics, Media Radar, Kantar, Nielsen)
Should be willing to learn marketing automation (e.g., Pardot, Marketo)
If you are interested and your profile matches the requirements mentioned, please send your profile to firstname.lastname@example.org.
Your application will be forwarded to email@example.com
Please review all application instructions before applying.