Job Description



Role Title: Digital Analyst

Business: HSBC Digital Solutions(HDS)

New or Existing Role: New

Grade: GCB6

Job Purpose:

  • The Digital Business Analyst is responsible for conducting analysis for changes and additions that deliver best in class enhancements to Digital Channels encompassing Mobile, Public Website and Online Banking. Analysts are involved from initial scoping, discovery, documentation of requirements right through to post implementation continuous improvement.
  • The role requires detailed requirements analysis to translate concepts and business requirements into Digital propositions aligned to Global Digital strategies. Analysts will collaborate with other Digital teams as well as external stakeholders to deliver customer-centric journeys and digital capabilities for our customers. Analysts will support Global, regional and local markets with all activity to on-board onto continually evolving platforms, technology and adopt new features.
  • Operate as required across the Pipeline, Requirements and Release management verticals supporting convergence and reuse across Europe and MENA.
  • Own analysis activity for small to medium sized well defined initiatives and contribute to larger programmes.

Impact on Business/Function:

  • Perform in depth ‘As Is : To Be’ analysis to deliver ‘best in class’ personalised, secure and elegant digital experiences
  • Support delivery of core capabilities that are built once and deployed across Global, Region local markets.  
  • Production of the Digital Analysis document set as part of User Centred Design activity in line with committed timescales and methodology, securing approval from stakeholders as required.
  • Supporting Agile Scaled delivery and DevOps (development, automation, integration, testing and implementation) ensuring digital deliverables meet business requirements and are fit for purpose to release to customers.
  • Contribution to the delivery of all multi-channel Global Digital priorities.

Customers / Stakeholders

  • HSBC Digital Solutions internal Global stakeholders including Cross Functional Team and Discipline Leads
  • HSBC Global Functions Digital Risk, Legal, Compliance, Information Security, Fraud, Data Security
  • HSBC customers and prospects across the all entities
  • 3rd Parties

Leadership & Teamwork

  • Highly collaborative working with all other Digital and SWD teams within HSBC Digital Solutions to co-author UCD deliverables in line with appropriate methodology.
  • Indirect leadership (support/coaching) for less experienced team members contributing to optimized end to end process.

Operational Effectiveness & Control

  • Quality Control
  • Adherence to Digital governance structures
  • Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.

Major Challenges

  • Ensuring that all HSBC RBWM services offer standout customer experience and fully deliver on our brand promise.

  • Provision of common global solutions while recognising that local regulations and customs will require the service to be tailored. Even where local regulation and customs tailor the service accordingly, the service quality HSBC offers will be to the same standard across the world.

  • Evolution and developing new mobile apps and online experiences; using digital messaging to build the relationship with our customers; building and improving the underlying technology and security platforms; and innovating our propositions to take advantage of new technology and trends.  

  • Provide market-leading, compelling digital services that can leverage our global scale and distribution network. With increased connections between our businesses around the world, the aim is to take us from a collection of locally orientated propositions to one global set. These are delivered locally, according to globally defined standards, but with a local flavour, to enable us to compete and lead in the markets we choose to be in.

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