Digital Analytics Consultant

Fifty-Five (Hong Kong, Hong Kong) 3 days ago

Part of You & Mr Jones, the world’s first brandtech group, fifty-five is a data consultancy helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer experience.

Headquartered in Paris with offices in London, New York City, Hong Kong, Taipei, Shenzhen and Shanghai, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise. We’ve been working with brands to help them thrive in a multi-channel, digitized world since 2010, through the strategic use of data and marketing technologies, and the astute coordination of their partner ecosystems.

Within the team based in Hong Kong, you will actively take part in delivering fifty-five's projects to multiple clients across the region. Those projects can relate to onsite conversion optimisation and/or digital media-mix optimisation as well as sophisticated ML-powered initiatives. During these projects, you will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.

You will report to a Project Lead or Consulting Manager and will work closely with the Product and Operations Team in Paris. As a Digital Analytics Consultant, you will follow an action plan, issuing various deliverables during the project. You will guarantee the quality of web analytics data as well as its interpretation during delivery sessions with the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation.

Based on your good understanding of our expertise and our clients’ needs, you will collaborate with all of our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Job description

  • Deliver missions related to the monitoring of the client’s digital activity based on key performance indicators (reporting), to onsite conversion optimisation through data analysis and web testing, and to online media buy optimisation
  • Analyse data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
  • Develop a sharp operational expertise on both conversion and online media-buy topics
  • Meet clients' needs and pay attention to the quality of all deliverables

Education and Experience

  • Master's degree (business, engineering) or equivalent diploma
  • Fluent in English and Chinese (Cantonese a must, Mandarin a plus) written and spoken
  • 0-2 years (Consultant) / 3-5 years (senior Consultant) experience in project management or digital marketing, consulting firms (strategy, organization, change management, IS, etc.), business Intelligence software publishers (SAP, etc.), or media-buy agencies, digital or traditional
  • Knowledge of the main online acquisition channels: search engines (SEO, SEM and bid-management tools), display, affiliate marketing, emailing, social media, AdExchange, web and mobile applications, etc.
  • Industry web analytics tool

Skills and Interests

  • Excellent communication, both oral and written
  • Strong analytical skills
  • Good social spirit
  • Laid back but professional
  • Curious and willing to learn (a lot!)
  • Strong interest in new technologies and the digital industry
  • Starting within a month.
  • You need to have a valid work visa.

Digital Analytics Consultant

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