Digital Analytics Manager (100%)

LafargeHolcim (Holderbank AG, Schweiz) Vor 15 Tagen veröffentlicht

Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy, Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Firestone Building Products, Geocycle, Holcim and Lafarge.

Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products. If you would like to get more information about our corporate organization in Switzerland specifically, please visit our company profile.

No agencies can be considered for this job posting.

As we continue to look for more sustainable ways to build, we need world-class talent to join our team. People who are passionate about sustainability, driven by curiosity and keen to grow, learn, develop and thrive in our high-performance culture.

The Digital Analytics Manager will be responsible for all digital marketing / communication analytics initiatives. This role requires a deep understanding of digital marketing measurement / KPI frameworks, how to implement data layer / tagging and how to visualize the data in dashboards. This is a techno-functional role and involves both business consulting (Digital Marketing and Communications) and technical implementation (digital analytics tools).

Department and campaign performance measurement:

  • Define and maintain KPI measurement framework based on business requirements
  • Implement and maintain data layer / campaign tracking using Google Tag Manager
  • Configure and maintain Google Analytics
  • Configure and maintain the analytics data management platform in collaboration with IT Architect
  • Implement and maintain all analytics dashboards in Google Data Studio
  • Drive Server side tracking implementation

Marketing analytics template support:

  • Create and maintain industry-standard channel dashboard templates for countries to leverage (ex. web/social/CRM/e-commerce performance dashboards)
  • Maintain a globally-harmonised list of digital marketing KPIs, for countries to leverage in their campaigns
  • Continuously review tracking model to identify technical issues and produce one clean, unified tracking model

Digital Marketing analytics training:

  • Create, maintain and deliver analytics training content/sessions to upskill the digital marketing capabilities of countries, i.e. explain ‘what the data means and how to use it’

Support for special marketing projects:

  • Business consultancy for various digital analytics initiatives
  • Bachelor degree or above in Digital / Marketing, Business Analytics or equivalent experience
  • More than 5 years of progressive experience in Google Tag Manager, Analytics and Data Studio technical configuration / implementation (required)

Technical / functional skills:

  • Deep functional knowledge in Digital Marketing / Digital Analytics (required)
  • Understanding of key marketing channels, both paid and unpaid (required)
  • Knowledge of project management methodologies (ie. SCRUM, PMI, Agile, etc) (preferred)

Behavioural competencies:

  • Excellent communication and negotiation skills; able to translate technical into business language and vice versa
  • Strong customer orientation
  • Team-player and able to manage multi-cultural and multi-located teams
  • Adaptability and flexibility, including ability to manage deadline pressure, ambiguity, and change
  • Negotiating skills within a context of political sensitivity and conflicting interest

Excellent English (written & spoken), German and French are a plus.
travel up to 5 - 20 % (depending on business need)
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