Job Description



A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.  We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Assistant Analytics Transformation and Customer Relationship Management Manager

Customer Value Management

We are currently seeking high caliber professionals to join our department as Assistant Analytics Transformation & CRM Manager

Principal Responsibilities

  • Implement end-to-end customer contact management process for effective integration of legacy customer contacts with omni-channel decisioning and deployment environment with effective stakeholders’ engagement.
  • Contribute on end-to-end leads design & architecture for timely messaging/ communications (real-time and batch): from business requirements translation to tool/ interface configuration.
  • Interfaces with business managers and vendors to determine immediate requirements, anticipate future needs and drive the development of CRM solutions.
  • Supports customer targeting programs/ activities (i.e. the identification, sizing, description of new customer marketing opportunities, and performance monitoring) in achievement of business metrics and plans.
  • Conduct quantitative analysis to ascertain root cause of business' issues, identifies opportunities and potential solutions.
  • Sharing knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment.
  • Adhere to HSBC policy, procedures and control requirements applicable to day-to-day working, exceptional and project activities.




  • University degree in in Business Administration, Computer Science, Mathematics, Statistics or other related discipline
  • Minimum five years' working experience in analytics of the customer life cycle management across multiple distribution channels
  • Familiar with the application of event triggers and has spent a minimum of 2 years in campaign generation and delivery across multiple channels for Retail Banking business
  • Good technical know-how like SAS, contact management infrastructure, customer facing platform and strong business acumen.
  • Ability to communicate with impact, with the capacity to ensure complex information is articulated in a meaningful way to a wide and varied audience.
  • Effective communication, interpersonal, organizational, problem solving and presentation skill.

Job Field

  :   Retail / Branch Banking

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