Job Description

No Relocation Assistance Offered
# 76731 - Bangkok, Bangkok, Thailand

Position: Associate Director - Retail Marketing (Trade Marketing)

Department: Customer Development (Sales)

Report to: Customer Development Director - Thailand

Location: Bangkok, Thailand

Job Summary:

The Associate Director - Retail Marketing defines the Retail Environment (RE) strategy, prioritizes key business initiatives and drives the implementation across REs.

Role & Responsibilities:

  • Define Retail Environment strategy, prioritize investment, develop 5Ps plans and compelling shopper programs to drive growth. Lead team to be expert in shopper understanding & insight
  • Lead the Commercial planning in collaboration with Marketing, CDO and Finance
  • Work with Brand teams to build category plans that drive the growth for Colgate and the retailers
  • Lead the team to Develop 5P´s plan by RE, the activity and promotional grids
  • Understand the path to purchase and the critical touchpoints to influence shoppers in-store and online. Including: assortment and targeted distribution by RE; pricing strategy; trial and repeat promotional activities; merchandising and POP guidelines and tools.
  • Work with Brand teams to tackle portfolio opportunities by RE / Customer
  • Define distribution goals, speed to market product by product/country
  • Supervise POS materials management and define usage guidelines by Retail Environment
  • Set the goals and KPIs for the CDTs, track business achievement, 5P´s KPIs and identify the action plans to close gaps
  • Identify the most effective and efficient Go-to-market and support with CDTs, developing tools required from the CDTs to execute with excellence.
  • Manage Retail operation excellence & sales effectiveness team to provide tool and capability in delivering instore excellence execution
  • Leverage Masterbrand playbook, lead team to develop shopper initiatives that build our brands in-store and online. Provide shopper guidelines to the CDT teams for the development and implementation of customer specific shopper programs
  • Manage the GTN investment. Prioritize investment across REs and customers to maximize RGM
  • Tracks business results, with all available analytics tools (BI, distribution and sell-out reports, POS, Syndicated data, P&L, etc). Evaluates ROI and ROMI analysis with CDT Finance support
  • Facilitate best practice sharing and adoption across teams
  • Stay abreast of FMCG industry evolution, share trends and competitive initiatives
  • Ensure information is shared with Hub Retail Marketing and APAC Division


  • 10-12 years of experience in Consumer / Customer/ Shopper Marketing/ Retail marketing (preferably in FMCG companies)
  • Experience in Customer Development (i.e. Territory Manager, Field Sales Manager, Customer Manger) is preferable
  • Demonstrated ability in strategic development, priority setting, and execution of insight driven activities.
  • Demonstrated ability to work in collaboration with other functions.
  • Consistent achievement of results.

Expected Areas of Skills:

  • Deep local market knowledge
  • Ability to anticipate changes in market behavior
  • Financial acumen
  • Foster an environment that stimulates open communication, creativity and imagination

Leadership Competencies:

  • Consumer and Customer Focus
  • Influencing and negotiation
  • Strategy / Vision
  • Innovation & Creativity
  • Planning / Priority Setting
  • Self-Awareness / Personal Impact
  • Teamwork & Collaboration

Functional Competencies:

  • Commercial expertise and acumen
  • Brand and Equity Management
  • Effective Insights
  • Financial Proficiency

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

More Jobs at Colgate-Palmolive Follow Company

See all jobs at Colgate-Palmolive

Some similar jobs