Lead the execution of marketing plans including strategies and tactics.
Lead the execution of portfolio management activities: (e.g., product roadmap development, portfolio review, product phase out) and develop comprehensive marketing launch plans for major product launches
Lead the development and continuous improvement of competitive data and analysis within business intelligence tools
Lead major projects including events and congresses within LATAM region
Develop product materials and programs that support product launch and commercialization strategies for major product launches
Develop market and price analysis for current portfolio and major product launches.
Lead the execution of Salesforce readiness (e.g., training on product, messaging, and competition) collaboration with regional partners (e.g., PEMA, Public Affairs, Bids & Tenders) as it relates to major product launches
Provide input on KOLs list for LATAM based on business unit strategy.
Manage daily marketing activities, interface with agency, local associations and other stakeholders involved in marketing activities
Incidental: Manage marketing budget and marketing process/KPIs; Manage marcom materials, images, videos and digital activities related to the business unit.
Education and Experience:
Bachelor's degree with OR Master's degree.
Knowledge in marketing, communication required.
Healthcare industry experience preferred.
Advanced English required and advanced Spanish preferred.
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks