Mindshare | Connection Planning Associate Partner

GroupM (Jakarta JK, Indonesia) 11 days ago


Position at Mindshare

Overview of job

Mindshare is a part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communication services group. Mindshare is the biggest agency in GroupM that also happens to be one of the world’s largest media investment company. In fact, we are responsible for one in every three ads you see globally.

We are looking for a Connection Planning Associate Partner to join us. In this role, you will be responsible in leading your team and managing a category for Unilever Indonesia at Mindshare Indonesia. You will be managing the day to day delivery of conventional and digital media planning with excellence for the assigned brands.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role primarily reports to the Client Lead.

Best things about the job:

  1. A learning environment with mentorship from within Mindshare Indonesia, GroupM Indonesia and Mindshare Regional
  2. Opportunities to work across local and international client and agency teams
  3. You will always be the at the front line in getting and implementation of the latest insight, trend and new media innovation and technology
  4. On top of continuing excellence delivery in traditional media, also huge focus on growing the integration with digital planning product including performance or e-commerce, search and content also included.

Responsibilities of the role:

  • Drive strategic integrated media plans – including conventional (TV, OOH), digital, and performance-based campaigns (display, video, search, mobile, social).
  • Being a media consultant to the clients by advising, guiding and shaping clients’ media advertising work specific to the brands you handle.
  • Develop and maintain strong relationships with key clients across multiple disciplines from Media, Brand Marketing and Advertising Development and with key partners like PR and Creative Agencies
  • Coordinate with internal (content, Ecommerce, Search, Programmatic, media buying) partners and external partners to create best in class media strategies and tactical plans.
  • Deliver best in class insights & analytics for all media activities across Indonesia
  • Growing existing businesses by playing a part in pitches.
  • Nurture the team and develop capabilities in them which will enable the team to deliver path-breaking media innovation and make an invaluable contribution to the client’s business
  • Foster a desire to increase knowledge within the media space, understanding of differences across various markets and how to effectively use digital and conventional media across the region

Measures of success –
In three months, you would have:

  • Understood past work and plans to the best of your ability within the category/brand that you will handle
  • Understood category and brands objectives and the challenges
  • Gained initial client trust and comfort level to drive their business
  • Integrate effectively within the Client Teams in Indonesia
  • Create relationships with Media Owners to enable seamless and value-added media buying
  • Understand cultural nuances and develop strong relationships within the teams across the Asia Pacific region.

In six months, you would have:

  • Drive strategic integrated media plans – including conventional, digital and performance-based campaigns
  • Manage all aspects of advertising for Mindshare to meet client and agency objectives
  • Work with internal and external partners to create best in class media strategies and tactical plans
  • Integrated effectively and in good manner with clients, teams, vendors and partners

In 12 months, you would have:

  • Provide media expertise to develop the client’s use of media and promote the innovative use of digital and conventional platforms
  • Drive strategic & tactical innovation across media platforms, including display, video, search, mobile, social
  • Deliver best in class insights & analytics for all media activities across Indonesia
  • Support country teams to deliver insights across all platforms

What you will need:

  • Undergraduate degree in communication or media or business management (Post-graduate/ masters preferred)
  • Experience working with Skin cleansing and baby care products.
  • 8+ years of work experience spent working on media planning related tasks.
  • High confidence levels to work with mid to senior level clients (both local and regional/ global) - demonstrated experience and success working in a client facing role
  • Experience in managing and integrating on large projects and teams
  • Ability to present thoughts, plans and ideas in a clear and succinct manner (on a PowerPoint, Excel, or otherwise)
  • Familiar with media planning tools: Telmar, Nielsen 3D, comScore, Google trends, FB insights, power BI
  • Demonstrated experience and success working in a client facing role
  • Fluency in Bahasa Indonesia and English (both written and spoken

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source:   COMvergence 2019 ).  
Hear our stories (and join us) at  www.mindshareworld.com  and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter:   @mindshare ; Facebook:   facebook.com/mindshare  and Linkedin:   LinkedIn.com/company/mindshare . 

About Indonesia

Indonesia is one of the fastest growing and most dynamic markets in the world, with a population of more than 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

Mindshare | Connection Planning Associate Partner

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