Marketing Automation Manager

Liberty Travel (Ontario, Canada) 20 days ago

Marketing Automation Manager | Flight Centre Travel Group

Toronto, Ontario

We are looking for a Marketing Automation Manager. The position will play a critical role in strategically driving email marketing campaigns, customer communications, and engagement strategies. In this role, you will be responsible for creating segmented strategies for customers and will work very closely with stakeholders throughout the company to define our communication strategy and execute on it. You will work with a team of passionate marketers who are focused on delivering an exceptional experience for customers, strong results for our business, in a collaborative and high-performing environment.

As Marketing Automation Manager, you will drive the constant innovation and performance of Flight Centre Travel Group’s customer retention and best practices across all customer channels in order to guarantee the achievement of the business’s goals.

Responsibilities include :

  • Drive and develop email strategy and execution in the US & CA markets focused on customer engagement, acquisition, retention and post-sale communication
  • Strategize, build and manage automated customer journeys
  • Ownership of email calendar aligned to marketing & content calendars
  • Using customer data to personalize the email experience
  • Build and deliver KPI reports to stakeholders, providing strategic recommendations and tests based on performance
  • Maintain a clean database and improve email deliverability, health and data integrity
  • Understand and ensure compliance of CASL, CAN-SPAM and other email regulations across all relevant regions
  • Strong understanding of best-in-class email marketing, new tools and software, and desire/ability to develop a best-in-class program, participation in email marketing community and ongoing self-education on developments within marketing channels
  • Strong understanding and experience in acquiring quality database growth through a variety of POS, online and offline methods
  • Optimize engagement and conversion rates through the development of an effective A/B and multivariate test and learn program
  • Partner with in-house brand and creative teams for creative and content development
  • Troubleshoot technical issues related to marketing automation and lead distribution platforms

Requirements :

  • Bachelor's degree or equivalent
  • 3-5 years experience in digital marketing with an emphasis on customer relationship management, marketing automation and retention
  • Understanding of best practices in development and delivery of CRM communications
  • Demonstrated experience building workflows, understanding business and customer requirements
  • Experience with integrations between web, marketing automation platforms, CRM and data environments (data warehouse, data lake)
  • Experience with integration middleware i.e. Zapier, Scribe, etc
  • Ability to interact with and provide guidance to technology, data, design and creative teams
  • Experience building responsive HTML/CSS templates compatible across many email clients, web browsers, and mobile devices
  • Actively seek knowledge and learnings on the latest innovations and opportunities impacting the overall marketing landscape
  • Experience with Salesforce Marketing Cloud and HubSpot preferred
  • Experience with Microsoft Dynamics a plus
  • Position requires flexibility in hours for calls with overseas teams

About Flight Centre :

Flight Centre Travel Group has grown to become one of the world’s largest travel agency groups since its founding in 1982. Headquartered in Brisbane, Australia, the company has more than 30 brands in its portfolio, 18 office locations across the U.S., 3,000 locations worldwide and employs more than 19,000 people.

What FCTG USA can offer you:

    • Strengths based culture
    • Fun and flexible work environment
    • Relaxed dress attire
    • Global career opportunities in a network of brands and businesses
    • Ongoing training and professional development
    • In-house travel planner to book discounted hotel & air
    • National/International Award Nights
    • Diversity & Inclusion initiatives
    • Benefits including vision, medical, and dental after one full month of employment
    • 401K program
    • Generous paid-time off policy 
    • Free and confidential access to our in-house financial advisor (401K, Stock Plan)
    • Life Insurance, Short/Long-Term Disability, Employee Assistance Program, Health Advocate and MD Live
    • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
  • Employee giving program
  • Annual Charity Trip
  • Office Environmental Program
  • 1 Volunteer Day per Calendar Year


FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact  if you need any assistance. 

Visa Sponsorship: Employment eligibility to work with Flight Centre Travel Group in the USA is required as the company will not pursue visa sponsorship for this position.

Location: Toronto, Canada

Marketing Automation Manager

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