Marketing Automation Specialist - Salesforce Marketing Cloud

Datarati (Sydney NSW, Australia) 10 days ago

 Work Location: Remote (WFH) & Office (Sydney/Melbourne/Brisbane/Perth)


Datarati: a bit about us

Datarati was founded in 2009 as one the first Salesforce partners in the Asia-Pacific region and is a member of the Salesforce global partner advisory board. We are a selected strategic partner for organisations looking to digitally transform their customer experiences. We help them do this by providing a dedicated team of passionate industry specialists who provide strategic consulting and advice, technical implementation and campaign management services. Datarati was the first partner globally to launch a dedicated digital marketing bootcamp and graduate program with a number of Asia-Pacific's top universities to help customers access a future generation of trained and highly skilled resources.

Datarati is an employee centric company that was founded on a set of core values which shape our vision, align our team culture and reflect our shared beliefs.


Technology Team: a bit about the team

The Technology team is at the forefront of the entire Marketing Automation technology landscape - specifically in relation to Salesforce Marketing Cloud. This collaborative team works closely with the Customer Experience (CX) Team (i.e Client Growth & Account Management Team) to uncover real business problems faced by our customers and develops solutions to not only overcome these obstacles, but deliver phenomenal digital transformation. Members of the Technology Team support our customers in a number of ways including business requirements gathering, technical discovery workshops, consultation, solution design, development and implementation.


Your Responsibilities: a bit about you

A Marketing Automation Specialist at Datarati plays a crucial role in developing innovative solutions for complex technical and digital marketing requirements. You will be assisting the Solution Architect (your manager) in designing and building the technical solution based on the requirements gathered with the customer in the Discovery & Design phase. This role mainly collaborates within the Sprint team and will occasionally be in client facing situations such as Solution Discovery, UAT, Solution Walkthrough, Training, etc. 

As a Marketing Automation Specialist, reporting into a Solution Architect, you will be part of one Sprint Team (Technical Architects and Marketing Automation Specialist) which you will collaborate with the other team members to deliver high quality technical solutions on time and on budget.

The highly respected role of the Marketing Automation Specialist is seen as the voice of reason (and realism), and generally focuses on the following key areas:

  • Solution Design: Work closely with your manager (Solution Architect) to assist in gathering business requirements with customers, uncover technical challenges, and goals relating to digital marketing, to then develop a solution and roadmap for the success of the customer.
  • Technical Execution: Build the technical solution with the Sprint Team (Technical Architects, Marketing Automation Specialists) based on the solution design.. The technical solution should be delivered in quality, on time, and on budget. 
  • Test: Any technical solution delivered to the client is the responsibility of the Solution Architect, you will be responsible for full end-to-end testing before presenting to Solution Architect for final approval before presenting to the customer.
  • Train: The Solution Architect (your manager) will be responsible for training and developing you and other Sprint team members (Technical Architects, Marketing Automation Specialists). However you will be also responsible for your own personal growth and development within the product and services supported by Datarati, such as Salesforce Marketing Cloud.
  • Live on the Bleeding Edge: Stay up-to-date on product development and roadmap, industry trends, and industry news. Sounds easy, it’s not.



Minimum Requirement: the nitty-gritty…

  • B. Computer Science, Software Engineering, Marketing, MIS or equivalent work experience
  • 1+ years in consulting and/or implementing Salesforce Marketing Cloud solutions 
  • 2+ years in consulting and/or implementing Web or Digital solutions


Preferred Skills and Experience: it’d be great if...

  • Bachelor’s Degree in Informatics, Computer Science, Marketing, or Interactive Design
  • Understanding of digital marketing best practices 
  • Experience in business requirements gathering and solution documentation
  • Experience Storytelling, Storyboarding, and Customer Journey Mapping
  • Experience developing mobile responsive web pages and emails
  • Experience with Salesforce Marketing Cloud
  • Pitching ideas, presenting to internal/external stakeholders
  • A passion for solving problems
  • 1+ years relevant work experience

Marketing Automation Specialist - Salesforce Marketing Cloud

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