JOB DESCRIPTION Basic Information Position Title Branch Manager (Core) Grade As per structure Vertical Branch Banking Location Bank Branches Business Liabilities Department Liabilities Sales Organizational Relationships Position Reporting to Cluster Manager Direct Reports if any Branch Team Qualification Graduation in any field ; 1st division in 10th, 12th and Graduation Relevant Experience 5 - 8 Yrs of expereince in Branch Banking, Local - must have worked in the same city for 3 yrs, Should not be more than 32 yrs of age Vintage Local - must have worked in the same city for >=3 years Stability 3 years in one company ++ <=3 jobs Functional Competencies Experience in heading a branch with responsibility, overseeing daily operation in the branch and ensuring service quality standards are maintained. Knowledge of Branch Banking compliance and processes Behavioral Competencies Selling skills & Negotiation Skills. Clear Communication and always motivating. Enhances Customer Experience. Team Management with Leadership skills. Job Responsibilities Financial Responsibilities Devise action plan for the Branch and ensure that Liability business (Book size of CASA, yield, fee based income and Business quality) targets for the Branch is met. Effectively manages the sales and service environment of the branch. Actively identifies and establishes the business relationship with retail customers. Strategize sales direction for cross selling and sales planning for the area of function. Monitor and improve sales productivity. Responsible for organizing various sales campaign / promotions in the area of function. Achieving Business targets on book size, yield, fee-based income and customer quality for the functional area. Leading the team of the branch to achieve the profit targets. Support an environment that promotes providing a level of care that makes customers feel welcomed, significant and engaged. Non Financial Responsibilities Coordinate with BOSM and Team Leaders for developing Business. Customer centric approach and deepening the customer relationships. Supervise the day to day functions of the branch including vault, drawer and ATM balancing. Overseeing teller and customer service duties, assisting with customers transactions. Operations Provide guidance and support for new product launches. Ensure Business Turn Around Time (TAT) superior to competition inline with the standards laid down for the Bank. Monitoring and controlling cost of acquisition of local Sales Channel/ FOS, Branch expenditures, Manage Branch Administration. Ensure ethical practices in acquisition and servicing. Monitor performance of branch on a weekly basis viz. in terms of business targets achieved. Responsible for efficient operations, customer service and marketing for all retail banking products. Develop alternative channels for CASA business sourcing. Proactively seeks solutions that benefit the customer and the bank. People Management Manpower planning for branch staff and performance appraisal. Improve efficiency and productivity of Staff, Turn-Around-Time, etc. of the Branch. Ensure full team is committed and customer focused in their approach. Achieve high employee satisfaction and retention of good performers and manage attritions through motivation and job satisfaction. Identify and carry out all actions/ activities related to business growth. Train the Branch staff at periodic intervals in new products, features and competition. Assist in devising and implementing a customer acquisition and retention programme. Compliance & Risk Responsibilities Adhere to regulatory compliance and bank's policies and procedures, bank's code of conduct and ensure to comply all. Taking the responsibility of bank's information - No third party info disclosure, verbal, written, soft copy, mail any way. Address critical issues and potential conflicts in a candid and timely manner.
Job : Branch Manager Branch Banking