New Holland Brand Communications Projects Specialist

CNH industrial-emea (Modena EMI, Italia) Pubblicato 26 giorni fa


CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the CNH Industrial's brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: [...] FUNCTION:

Reporting to the New Holland Brand Communications Manager and as a member of the Global Brand Communications team, the individual will be responsible for developing of New Holland Agriculture Brand and product related materials to support the Brands strategies and most important product launches.



  • Operational link between Product Management Teams (all platforms) and communications team to translate technical product features into communications projects

  • Support during the global launch process from inception through to delivery
    • Contribute during launch process (bi-weekly calls)

    • Input for creative concept briefing

    • Contribute to Advertising concept, development, and delivery

    • Contribute to Global brochure concept, development, and delivery

  • Contribute to New Holland Audio-visuals and photography (in conjunction with Audio-visual responsible)
    • Creation of briefs

    • Practical implementation (at the shoots)

    • Editing and delivery of videos

    • Animations and diagrams
      • Collate input for technical briefing

      • Coordinate feedback and final delivery

  • Digital activities (in conjunction with the digital team)
    • Develop New Holland’s social media profiles with input and fact checking

    • Support New Holland website updates
      • Product pages

      • CEL section

    • Contribute to the creation of Virtual Reality Experience and 3D projects

  • Global publications
    • Contribute to Brand presentation, Brand book, Clean Energy Leader & PLM brochure amongst others.

  • Assisting in keeping all New Holland historical and referencing materials updated
    • New Holland feature names and trademarks

    • New Holland model numbering

    • New Holland Value Propositions

    • New Holland historical millstones


•    A self-starter with a positive mental attitude, enthusiasm, and high level of self-responsibility and discipline 

•    Mother tongue (or Excellent) English speaker with exceptional and proven written and oral capa-bilities

•    Excellent organizational skills

•    Proactive and passionate about communication

•    Project Management & Budget Management skills

•    Practical agricultural skills and knowledge an advantage

•    In-depth product knowledge (past and current)

•    In-depth brand knowledge (current brand and legacy brands)

•    Ability to delivering to a deadline

•    A flexible and creative approach to problem solving

•    The ability to work in an international team 

•    Strong team spirit and ability to develop and work within a collaborative and supportive culture Mediation between technical/creative push-pull issues

•    Ability to recognise and best leverage regionalities 

•    Management of agencies

•    Good computer skills, Microsoft Outlook, PowerPoint, Excel, and Adobe PDF etc

•    Knowledge of SAP system

•    Knowledge of CNH Industrial Purchasing processes

•    High level of flexibility.

•    Willingness to travel locally and Internationally

•    Full clean driver’s license

•    Degree educated in related subject

•    2-3 years’ experience in Brand Communications roles

•    Experience within the agricultural industry advantageous

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New Holland Brand Communications Projects Specialist

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