Brand Manager

Abbott Laboratories Limited (Bangkok, ราชอาณาจักรไทย) ประกาศเมื่อ 21 วันที่ผ่านมา

JOB DESCRIPTION:

CORE JOB RESPONSIBILITIES

  • Prepare and develop marketing objectives, strategies, advertising and promotion and ensure their execution. 
  • Evaluate the practicality and potential of new products and market development.
  • Analyzes and defines customers and market requirements and trends.
  • Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
  • Develop annual sales volume and profit forecasts, pricing and expense budgets.  Forecast product requirements, identify potential supply issues, and develop contingency plans.
  • Achieve sales, margin and market share annual goals for the assigned products.
  • Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
  • Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
  • Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
  • Provide direction to develop Product Specialist.
  • Review complaints and suggestions relating to assigned products.
  • Analyze and report market intelligence in a correct and timely manner.
  • Ensure all business activities comply with, Thai code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

JOB FAMILY:

Product Management

DIVISION:

LOCATION:

Thailand > Bangkok : Lumpini Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 75 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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