Brand Manager HCV

Abbvie (BE, België) 10 dagen geleden gepost
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at [...] Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

 Job purpose & objectives:

  • Define the Brand Strategy, develop operational and tactical plans to address the needs of all stakeholders, including enriching the patient experience in collaboration with the Brand Teams and the infield Teams and execute the marketing actions related.

Key interfaces

Internal Brand Team members & leader, In field Team members & leader, Global Marketing, Finance, Regulatory Affairs, Customer Excellence, Medical

External :HCPs, KOLs, professional associations members, hospital pharmacists, payers, other stakeholders as appropriate …

Tasks and responsibilities:

Patient Journey

  • Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

  • Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational ( marketing mix action plan ) & 1-year tactical brand plan and collect inputs from cross-functional colleagues

  • Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus

  • Diagnose and analyse brand, competitors, market ; this includes the understanding of Patient and customers’ needs, the identification of key environment trends and demand driver in the market

  • Identify where no-traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights

  • Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter

  • Monitor competitors activity and key data to adjust strategic planning and tactical plan


  • Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholders groups

  • Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story

  • Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives ( with attention to local vs national actions, product vs services, patient interests and HCP needs) and multichannel opportunities

  • Determine customer and patient segments by action and appropriate strategies

  • Implements segmentation with IFT, develop segment profiles and drive development of customised materials to each segments

  • Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships ( where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)

  • Interactive and customised content for CLM managing the CLM process and overseeing implementation of CLM activities

  • Ensure all in-field materials are aligned  to Strategic imperatives 

Finance Forecasting and monitoring

  • Expenses forecasting and tracking

  • Co-lead the Forecasting

  • Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities


  • Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols


Required skills and competencies

  • Agile/ Capable to manage several projects in parallel and prioritize effectively

  • Strong patient and customer focus, responding proactively to change in environment and customer needs

  • Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience

  • Vision and strategy/ strategic thinking 

  • Project management

  • Tactical planning skills

  • Critical thinking

  • Accountability

  • Effective communication and influence

  • Innovation/ lateral thinking

  • Confident and fluent presentation

  • Manages budget, forecasting and KPI tracking, leveraging strong analytical skills

  • Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders


  • Understands the market, the patient journey ,the full range of customer and stakeholder needs , as well as issues related to the therapy area

  • Cross-functional roles understanding ( market access, medical, sales, …)

  • The healthcare environment and evolving landscape

  • The Brand Story principle

  • Channel mix techniques and ROI measurement techniques

  • Financial processes & business acumen

  • Competition, customer base, reimbursement and market access processes/issues

  • Pharmaceutical industry business, policies and procedures

  • English – Dutch – French : fluent

  • Principles of and opportunities for conducting market research


  • Experience as Brand Manager or other background in pharmaceutical company such as Medical, Marketing, Market access, Sales.

Yes, 5 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

Brand Manager HCV

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