Job Description

Short description

Job scope:  

Reporting to the Marketing Manager, Brand Manager will responsible for develop, Implement and monitor the marketing plan of responsible products with respect to products mix, market segments, promotions and advertising (online & offline), new product development and project management in order to achieve marketing objective.  

Job description

verall Responsibility :  

  • Develop and implement Business plan/brand plan, marketing mix and strategies for driving sustainable growth of the teen categories. Fully responsible for the brand/sale performance. 
  • Optimize and control advertising & marketing budget for both ATL (online & offline) and BTL activities and ensure the achievement of business target.
  • Understand the consumer insight and develop the innovation pipeline to serve the need of consumer in order to generate sales and profit growth for short term and long term.
  • Plan, implement and evaluate the advertising& brand activation.
  • Work closely together with Sales and Shopper marketing (Trade Marketing) Department to drive the total performance of marketing activities for the responsible products.  

Required Qualifications;  

  • Bachelor’s Degree or higher in Business Administration or related field, MBA is a plus.
  • Minimum 7 years’ experience in Marketing / brand management-experience in Fast Moving Consumer Goods (FMCG) company preferred.
  • Strong Brand management and / or Sales knowledge (i.e. category /brand knowledge); plus basic finance knowledge, research knowledge, media tools and methodologies knowledge, cross-functional knowledge.
  • Strong leadership skills, result-oriented, self-motivated, pragmatic, analytical, problem solving, presentation and negotiation skills.
  • Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team’s success.
  • Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.
  • Able to work under pressure and business dynamic.
  • Good Command of both Thai and English in speaking, reading, and writing.
  • Resilient and able to work under pressure & business dynamic.
  • Proficiency in Microsoft Word, PowerPoint and Excel.

Compensation benefits
Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it’s important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.

Location:   This position will be based at FrieslandCampina Thailand Head Office, Phaholyothin , Bangkok.  


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