Brand Marketing Manager

CNH industrial-emea (Morigny Champigny FR (Primary), France) Publié il y a 22 jours


CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the CNH Industrial's brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: [...] FUNCTION:

The Marketing and Communication Manager is responsible for defining marketing plans for products in line with the positioning of Brand in the Country/Area. He/She has full responsibility for defining and implementing a specific approach to the market including the selection and development of a variety of marketing instruments and specific retail actions focused on customer segments. He/She will ensure that all actions that impact the brand image, positioning or presence (sales and marketing, customer support, finance, communication, training, distribution, etc) are aligned with the overall brand strategy.


Develop annual and quarterly marketing plan

Action plan development on gap analysis and root causes for the Market

Define market launch activities strategy and operational plan

Follow-up of market volumes and share

Propose variable marketing actions (programming) based on performance and efficiency

T&C: quarterly & seasonal reviews, discount structure, promotion on inventory and follow up

Settlement of the final price positioning for the products/projects

Volume Forecast in coordination with Business Director, Sales & Demand Planning

Local Communications to dealers and customers

Local Sales Support (training/demo/events) and product launches activities

Local VOC


  • Master’s or Bachelor degree in Finance/Economics/Marketing preferred

  • Fluent English, other languages would be a plus

  • Strong analytical, data management and organizational skills

  • Good communication skills and intercultural skills

  • Self-driven, results-oriented with a clear focus on high quality and business profit

  • Good presentation / Communication Skills

  • Organizational skills. Ability to multi-task and effectively prioritize workload, balanced with strong attention to detail and accuracy.

  • Proactive problem solving attitude with solid analytical and critical thinking skills

  • Change management skills, able to influence change on solutions identified

  • Intellectual curiosity

  • Commercial experience preferred


Travel requirements (National/International/Expected % of time

National/international, up to 30%

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Brand Marketing Manager

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