Job Description



Job Title: Business Analyst – eCommerce Practice, GroupM India

Overview of job

The e-commerce business analyst responsibilities include increasing the efficiency of the company's online sales by undertaking various researches and cost-benefit analysis. You will be responsible for identifying, analyzing, and understanding the e-commerce needs and requirements of the clients as well as the companies. You will be responsible for gathering internal and external client business specifications. You will work with the internal e-commerce and web development teams to analyze and design the e-commerce solutions to meet the business objectives.

You will be responsible for working over the entire project development life-cycle which generally starts from the elicitation of business requirements to the testing and go-live of the system. The main objective of an e-commerce business analyst is to deliver the functional design specifications to meet the specified business objectives of the project. You will also be responsible for coordinating the entire staff indulged in handling the project by preparing and leading the coordination meetings. You will specify various strategies for completing the project and also identifies the data flow.

You will also assists the project manager in following up and prioritizing the development. You will carry out processes to validate the functionalities developed with the various participants. Preparing and maintaining of documents, procedures, user guides, and business processes is another important job responsibility of an e-commerce business analyst. Designing and documenting the user manuals is also undertaken by the business analyst. You may also undertake various training sessions to train the future trainers as needed.

The job of an e-commerce business analyst is one of the most responsible jobs and requires entire knowledge of the e-commerce business development process. The candidates interested in building a career as an e-commerce business analyst must be aware of all the requirements essential for acquiring this job position. The below given information about the educational qualification, key skills and responsibilities of an e-commerce business analyst will help you in planning your career in this field.

Reporting of the role

This role reports to the Head eCommerce Practice –GroupM India

3 best things about the job:

  • Opportunity to work with one of the fastest growing industry- Data & Analytics
  • Culture of learning, opportunities, creativity and teamwork.
  • Opportunity to work with some of the biggest brands across industries

Measures of success:

In three months:

  • Get acquitainted with all the stake holders who are indulged in handling various businesses
  • Get to understand the analytics requirements and the data flow asscoated with each project

In six months:

  • Key coordinator of all all projects by preparing project details and leading the coordination meeting
  • Develop and share various strategy to facilitate the completion of the projects .
  • Prreparing and documents procedures, user guides and business processes

In 12 months:

  • Validation of functionalities developed for various project participants and clients
  • Designing and documenting users manuals
  • Data mining to generate insights for clients’ brands on ecommerce platform and provide ongoing directions to have competitive edge

Responsibilities of the role:

The main job responsibility of an e-commerce business analyst is to increase the efficiency of the company's online sales. The other important job responsibilities of an e-commerce business analyst are as follows:

  • Supporting and implementing various development projects
  • Effectively undertake the requirement elicitation, document and analysis, solution design, testing definition and execution
  • Document the enhancement recommendations from project managers and business stakeholders and evaluate site design and functionality
  • Effectively analyze and monitor the services, market trends, and customer requirements
  • Interact with the business users and work close with them to understand their business needs and opportunities
  • Effectively carry out the t