Director, Business Development (West Coast USA)

Red Nucleus (Toronto ON, Canada) 25 days ago

About INVIVO, A Red Nucleus Company
We are a multi-dimensional agency that caters to the life sciences space where our purpose is to improve the quality of life by accelerating the understanding of science. Since 1998, we've been pioneering the integration of technology and creative visualization into communication that connects people and science. As a Digital Scientific Communications agency, we are committed to meeting our global healthcare client’s needs through:

  • Insightful medical strategy
  • Compelling scientific storytelling
  • Illumination of data through visualization and interaction
  • Digital solutions that use the best in leading edge technology


We have won over 145 (current ads say 120) industry awards including medical animations, AR/VR, data visualizations, medical games, and holography delivered on the latest digital devices and at major medical conferences around the world.

This year INVIVO is the recipient of Canada’s Most Admired Corporate Cultures award. Our culture is not typical or ordinary, and we aim to keep it that way. At INVIVO, A Red Nucleus Company, we believe in providing a rich working environment, one filled with challenge that pushes us to innovate in ways that captures the imagination. Our culture is about fun, meaningful work and a true sense of community.


About the Director, Business Development Role
This role will identify and prospect for new clients on the West Coast and secure these new business opportunities. Using industry knowledge, the Director will source suitable potential clients, establish and maintain relationships with key internal stakeholders, write and deliver client proposals and identify long term sales projects that align with the clients' strategic goals.


About You
You are hard-wired to be a hunter and you love to win new business – full stop! You are an expert when it comes to a consultative solution selling approach. Relationship building is second nature to you and your clients always look forward to meeting with you. You know how to generate excitement, enthusiasm and possibility in all of your client conversations. Your passion is evidenced in high-energy and an ongoing desire to succeed. You operate with rigor, discipline and self-motivation. Y ou are driven, focused and always take ownership of your work. When it comes to connecting with potential clients via cold outreach you wrote the book. You are highly skilled when it comes to researching clients and identifying problems to be solved. You are well connected with an expansive network in Medical Communications, Medical Affairs, Medical Education and Healthcare sectors.


Primary Responsibilities
We’ve listed the key foundational areas that we consider to be important. We can cover the rest
when we meet you.

  • Drive new revenue by securing Fortune 1000 clients (focus on Fortune 500)
  • Develop territory plan and outreach strategy
  • Develop and manage a consistent opportunity pipeline of qualified prospects
  • Provide strong leadership in the development of pitches and proposals
  • Full end to end sales process including identifying, qualifying and closing new business opportunities and partnerships. through a sales pipe
  • Strategically leverage relationships to expand business opportunity within a booked account
  • Focus on Go to Market Plan and Sales Strategy and execute key business development, sales and marketing initiatives
  • Deliver regular sales presentations and RFP responses to client request
  • Collaborate with creative and technical staff to develop strategic solutions to specific client needs
  • Attend trade shows and conferences to leverage networking opportunities, generate leads, and to understand competitors’ offerings and trends in the industry
  • Responsible for key account planning, business development opportunities and forecast decisions
  • Develop expertise within each emerging digital platform that INVIVO actively works with (mobile apps, e-detailing, medical animation, etc.)


Capability Requirements – education, skills & experience

  • University degree, bachelor’s in business or Science preferred
  • 5+ Proven business development expertise in both organic and new business
  • Proven track record of exceeding sales targets
  • 5+ years of practical experience with an agency focusing on digital media platforms
  • Ability to think strategically, have a strong understanding of digital marketing, tactics and strategies
  • Self-motivated and comfortable working remotely
  • Excellent written skills, particularly in relation to proposals and presentations
  • Well versed in delivering often-complex digital solutions and can speak knowledgeably about the approach
  • Excellent and proven track record of building and sustaining strong client relationships and managing a range of digital media projects to a successful conclusion for both client and agency
  • A comprehensive understanding of the healthcare industry and market, with a passion in following and identifying future developments and trends


Check us out at: [...] are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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Director, Business Development (West Coast USA)

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