Lead EMEIA regional channel partners through the sales integration process. Understand the reseller’s business strategy, systems and impacted processes. Develop strategy to determine how the two companies will integrate technically and interact operationally post-go live. Collaborate with regional sales teams and cross-functional partners to handle expectations and establish integration timelines. Educate the reseller project team on the business, technical, accounting, compliance and legal requirements of the program. Conduct virtual (onsite where appropriate) workshops with select reseller partners & facilitate discussion around the best way to implement the program into their business. Provide consultation on scalable system & process design to maximize sales, improve the customer experience, minimize errors, and reduce manual work. Drive schedule with cross-functional partners, including but not limited to testing activities, development requirements and launch activities. Interface between reseller teams and Apple cross-functional teams including products, accounts receivable, legal, contracts, credit, AppleCare Sales, Finished Goods Sales, BPR, IS&T and other operational teams. Provide regular project status updates to various parts of the organization. Communicate with the business team and IS&T technical teams on regional issues, critical issues and region specific program requirements. Identify common issues and work with team to resolve. Collaborate with worldwide team on areas of improvement including systems and process. Act as regional authority & point of contact for critical issues related to channel sales. Identify region-specific complexities. Investigate, scope & champion solutions. Project lead the implementation of approved solutions. Assist with the creation, implementation and management of other channel programs as required.