The function of the Business Development Manager - Clinical Impact Products in France is to manage sales of Bruker’s high value, innovative diagnostic kits in France.
General duties will include:
Responsibility to deliver in France and French Oversea territories sales revenue goals for high value diagnostics kits (including Sepsityper & STAR) in the healthcare fields of Sepsis and Antibiotic resistance.
Execute “pull/education” consumable strategy by working with the clinician community and antibiotic stewardship groups,
Visiting clinicians, antibiotic stewardship groups and microbiology labs to establish interest in products, provide quotations and generate demand from other hospital stakeholders (clinicians, economic buyers). Providing kits for product evaluations, application training and closing the sales for product adoption in the microbiology labs.
Execute “pull/education” consumable strategy: Visiting microbiology labs, trigger interest in products, provide quotations and generate demand from other hospital stakeholders (clinicians, economic buyers). Providing kits for product evaluations, application training and closing the sales for product adoption in the microbiology labs
Attend & present products at disease state specific events (e.g. Sepsis & Antibiotic Resistance) to generate leads and interest in the diagnostic kits
Develop close working relationships with local Applications, Service, Sales and Regional BU teams to provide a clear plan to promote and grow the product portfolio into region of responsibility
Work with colleagues in Business Unit and Commercial Team to share market information, competitor activties, customer feedback, new ideas and experiences to ensure team is briefed and aware of ongoing activities in the region
Support MALDI Biotyper sales process where consumables are involved : help introduce early in sales cycle
Other duties, specific to the particular operational activity, include:
Visit microbiology labs and KOL contacts to establish interest and demand for Clinical Impact products in France and French Oversea territories
Coordinate local sales activities with the other team members of the local Commercial Team (Sales, Applications), as appropriate, to maintain good local communication and approach
Provide product quotations and evaluation kits for product assessment; ensuring customers are trained on how to use the kits and understand the value to the patient pathways
Establish & attend suitable events to attend in region and generate customer leads and contacts to support ongoing growth and expansion of sales
Provide regular market and product feedback to the Business Unit team, so sales tools can be created and updated as required
Prepare reports and notes on customer meetings; keep CRM up to date
Support MALDI Biotyper Sales team presenting diagnostics kits during MALDI Biotyper system sales
Negotiate and close sales for diagnostics kits
Achieve sales revenue goals: analyse ongoing performance, identify gaps and propose initiatives to address if they appear
Master degree (or higher) in microbiology or molecular biology
Clear understanding of the microbiology consumable market, preferably with knowledge of Sepsis, blood culture, Antibiotic Susceptibility testing and molecular biology.
Good market intelligence with respect to competitive products and vendors