Job Description

It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
Job Purpose/Objective :
Reporting to Direct Business Manager, the purpose of this position is to assist and help direct business manager to manage the activities within direct business department. Direct Business Executive oversee the development of marketing campaigns, marketing materials both online and offline until implementation as well as evaluation of the campaign.
Critical Tasks and Expected Contributions/Results:
+ Planning, developing and implementing effective campaigns to drive growth of direct business
+ Using the full marketing mix for the effective campaign implementations & communications
+ Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
+ Producing an accurate summary of total spend at the end of a campaign & provide recommendation for future campaign
+ Undertaking detailed ongoing analysis of campaigns to ensure targets are met
Qualifications / Specific Requirements:
+ Degree in Marketing would be an advantage
+ Previous experience in a similar role
+ Strong project management/organizational skills
+ Ability to use spreadsheets to analyze data and spot trends
+ Strong communication and coordination skills
+ Positive thinking, self-motivated, and interpersonal skills
+ Good team player
Qualified applicants will be considered without regard to race, color, age, disability, sex (including pregnancy), childbirth or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
We’re a global health service company dedicated to helping people improve their health, well-being and sense of security. We offer an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products that serve over 95 million customers around the world. When you work with us, you’ll enjoy a different kind of career - you’ll make a difference, learn a ton, and change the way people think about health insurance. To see our culture in action, search #TeamCigna on Twitter or Instagram.

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