Chief Growth Officer for Fairo startup

Creative Dock (Wien, Österreich) Vor 22 Stunden veröffentlicht

  • Digital, FinTech / InsurTech, Incubator / Accelerator

Creative Dock is a company builder. They create innovative projects for their clients from the ground up and launch them on the market. Among their “offspring” are more than 50 start-ups, which include Zonky, Mutumutu, Pointa, SingleCase, or HoppyGo.

Besides founding new start-ups, the company focuses on rebuilding processes and customer journeys in big corporations. They currently operate in 10 European countries employing roughly 350 people. The company develops new projects in several business sectors – they specialize in fintech, insurtech, eHealth, p2p sharing, and publishing among other things.

They believe in managing as much work as they can in-house as opposed to excessive outsourcing. Each project has its own team supported by in-house delivery teams (IT, UX, big data, blockchain, innovations, digital marketing, content, branding, and advertising). Thanks to that, they are able to remain in startup mode and execute the steps quickly without time-consuming processes.

They’re not fond of empty words but rather devote their energy to honest work. Their goal is to expand to other European countries, so they can offer their digital projects and scale the products fast across the continent.

We’re on a mission to transform freelance finance. Freelancers are pioneering the future of work. They are global, digital, and flexible - and the tools they should use, too. Fairo was built to help hardworking freelancers get rid of their most tedious (and unpaid!) work, so they can pursue their passion, be more efficient, and live happier.

Fairo is the most modern mobile bank for freelancers (private entrepreneurs). We offer business & private account, private & business debit card, suite of payment options, FX and number of other use cases packaged in fully digital onboarding. On top of that we offer set on beyond banking features like nobody else: invoicing, accounting and fully automatic tax submission. All unique solutions built specifically for freelancers.

Like most freelance workers, we hated everything to do with tedious administrative work - going to branch offices for simple payments, long and complicated account opening, picking debit cards at the post office, invoicing, accounting, and tax reporting. And it got us thinking - why is this still so hard and time-consuming? We offer a better solution !

That’s why we made Fairo - Powered by Raiffeisen Bank.

Fairo is a fastly growing team of about 100 passionate company builders coming from Creative Dock company builder - combined with teams from Raiffeisen Bank International. Fairo is currently available in Ukraine - and a F&F pilot for non-banking services running in Romania - Fairo shall be fully available to customers of 5 EU markets within the next 24 months.

Job location: Vienna, Austria
Type of position: permanent
Reporting into: CEO Fairo

Your mission?

  • Develop customer acquisition strategy using performance marketing and other methods and execute on it together with assigned team.

  • Build a love brand - build a brand that will be positioned as a true partner of freelancers and helps them to accomplish more.

  • Successfully launch Fairo into new markets according to given KPIs.

  • Strategize and execute brand awareness campaigns, brand development, PR and influencer cooperation with a goal to position Fairo as a leading mobile banking app for freelancers.

  • Acquire and evaluate market and customer insights fueling the key business decisions.

  • Identify external brands and companies to create partnerships bringing more value to Fairo customers.

The essentials?

  • Reporting roles & links to other teams:
    Working as part of the senior management steering committee
    Working closely with the Product, CRM, Customer care and Finance teams

  • As a part of Fairo management group support the CEO on regular calls with the investor - Raiffeisen Bank International and its group companies.

  • Work closely with data and ensure ongoing evaluation and implementation of tracking and marketing automation campaigns (with support from Data Analysts and Marketing Executives).

  • Think outside the box! Look for new ways for Fairo to become a beloved brand for customers.

  • Manage and further develop the marketing team that currently consists of:
    Head of Brand and Creative & the team
    Head of Performance Marketing & the team
    Graphic Designers
    Performance marketing specialists and campaign managers in each specific markets
    External Agencies

Preferred experience

  • A degree in a relevant field.

  • Min 5 years of experience in a fintech scaling project on a similar position.

  • Experience working with startups is essential.

  • A track record of having created and successfully executed digital customer acquisition and brand awareness campaigns.

  • Experience managing and building marketing teams.

  • Fluency in English is essential.

  • Knowledge of Russian is an advantage.

Recruitment process

Processing time: 4 weeks

Hiring process:

  • one on one interview with HR and hiring manager/project lead

  • bootcamp (1-2 days spent with your potential team - we understand it may sound like a lot to ask, but it is worth it)

It is not specified if remote work is possible for this position.

The contract for this position starts on September 19, 2021

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Chief Growth Officer for Fairo startup

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