Chief Marketing Officer

Dailymotion (Paris, France) Publié il y a 4 jours

Description du poste

We are seeking an experienced global marketing leader for the position of Chief Marketing Officer (CMO) to lead Dailymotion’s marketing team as part of Dailymotion’s global growth strategy for the coming years.

As the Chief Marketing Officer, your objective will be to design and execute the marketing activities to contribute to Dailymotion’s market awareness and ultimately the growth of Dailymotion through all Dailymotion activities including B2B (media publisher and advertisers) and B2C (Retail users).

You will be working among the operating team with two key strategic peers: The Chief Product Officer and the Chief Technology Officer.

Reporting to the Chief Operating Officer, you will be responsible for the following:

  • Define the marketing strategies to support the company’s overall strategic and growth objectives on:
    • The B2B media publisher’s ecosystem of Dailymotion
    • The B2B advertisement video ecosystem (in collaboration with the Trade Marketing team) of Dailymotion
    • The B2C ecosystem of Dailymotion
  • Implement accordingly a feasible and in budget marketing plan for the department and oversee its day-to-day implementation
  • Define a research strategy and execute to capture the trends of the market that has a direct impact on Dailymotion’s market penetration and lead generation
  • Liaise with other departments to guide a unified approach to communication, distribution etc. that meets market demands
  • Plan and organize marketing functions and operations (branding, communications etc.), and ensure they project the company’s unique ‘voice’ and ‘values’
  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, social, press etc.) and coordinate with the Trade Marketing team to ensure they project the company’s unique ‘voice’ and ‘values’
  • Design and coordinate internal and external communication processes including assets definition and brand consistency
  • Build a highly efficient team of marketing professionals

The ideal candidate will collaborate in a fast-paced and agile environment, evolving it as we grow to ensure that Dailymotion stays relevant and compelling to our target audiences.

Qualifications

  • Bachelor’s Degree in Marketing (an additional specialization degree in Marketing, like MBA, is a plus) or equivalent years of relevant industry experience
  • 10+ years’ experience in marketing and/or advertising
  • 5+ years’ experience in a supervisory or managerial role
  • Strong leadership and project development skills
  • Excellent communication skills
  • Have experience bringing brand positioning to life in traditional and non-traditional media
  • Have strong brand and creative instincts and are comfortable partnering with creative design teams
  • Are a seasoned leader, while also being a team player. You have solid experience in hiring and leading a team to deliver upon high quality standards, though we expect you to roll up your sleeves and be involved in the process as well
  • Business and results oriented
  • Have an entrepreneurial spirit and you are an exceptional problem solver
  • A good balance between a very autonomous person and a very flexible and adaptable mindset to interact constructively with the different teams and managers

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