Marketing and Communications Lead

Medaagencyinc (Surrey BC, Canada) 3 days ago

The Company

Our client is an energy-saving expert who has developed innovative cloud-based software that helps their clients effectively analyze building and energy data by turning it into actionable insights. Their innovative software helps clients better understand potential energy savings to reduce overall costs and maintain occupant comfort. 

The Role

As the Marketing & Communications Lead, you are enthusiastic about developing and promoting an exciting brand in a fast-growing meaningful industry. You are responsible for executing the marketing strategy in electronic and print formats. You are an expert in developing online profiles for the brand and assisting in creating an engaging community of followers through helping to design and maintain websites and social media platforms. You strive to maintain and improve the representation of the brand across all media and help to ensure that all marketing initiatives have driven measurable results.

Responsibilities

  • Execute the implementation and evolution of the brand

  • Plan and execute all aspects of marketing initiatives by using your creative expertise and marketing experience 

  • Produce creative marketing materials for email, print, and digital activity

  • Provide and develop online collateral to deliver measurable results

  • Assist with website design, maintenance and improvement

  • Plan, organize and execute trade shows and conferences.

Qualifications 

  • A Bachelor of Arts/ Bachelor of Science Degree or diploma related to graphic design and marketing or equivalent working experience in either an in house or marketing agency as a designer, coordinator or manager

  • Familiar with Google Analytics and web page design principals

  • Skilled in Content Management Systems and web design tools (WordPress, Adobe Muse, etc.)

  • Knowledge of public relations, social media, and online marketing

  • Experience in HTML, CSS, and Web CMS

  • Open to travel infrequently if required

  • Outstanding computer literacy skills such as Microsoft applications, online SEO tools, Adwords manager, analytics tools and Adobe Cloud Suite

  • HTML coding skills considered an asset.

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