Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Responsibilities

Branding

Land global brand idea in China by cascading global message and initiatives and build into local message house

Create campaign idea and plan with strong brand message and reach plan

Create cross-functional understanding of branding campaign and lead brand committee to ensure one brand message across all pillars

Analyse campaign results and see improve opportunities

Partner with CMI to generate data-infused insight and key learning

Drive improvements in ROI on brand media investment

Lead brand health track to identify brand opportunities to build into future branding campaign insight

Manage agency relationships including motivating  agencies to continually deliver against objectives and overseeing the agency performance review process

Social & Digital media

Recommend how Social & Digital media knowledge should be incorporated to build brand image

Drive improvements in ROI on brand social and digital media investment

Identify media opportunities including search/weibo/wechat and other new platforms

Requirements

1. At least 8yrs related experience, as brand communication managers, to understand how to build brand image to foster brand growth across pillars

2. Bachelor degree or  above

3. Excellent interpersonal and communications skills

4. dog and cat owners is preferred

5. Good relationships with various media organizations and media vendor or supplier in China. Have interest or be willing to attempt and explore new media opportunity.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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