Content Strategy:
Work with the Digital Marketing team to create content strategy for our platform, social media and blogs.
Write long and short-form articles for campaign/fundraising partnerships
Assist nonprofit partners with campaign creation, video and content.
Assist with content for social media posts and sponsored stories and manage all our social media channels: Facebook, Twitter, Instagram, YouTube
Website Content :
Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines
Content Marketing ; Optimization Understand metatags, page description, key words. Social media sharing features titles, descriptions and images.
Email Newsletters :
Create newsletters and relevant content to engage our community of donors, users and subscribers with clear call to action.
Write content for action oriented emails
Press /Media Relationships :
Create a communication strategy for Impact Guru
Draft stories and press releases to issue to the press and media agencies, consumer brands, tech platforms and other outlets
Forge and maintaining strong media relations with mainstream and print publications, broadcast channels and online media, TV channels, radio, etc.
End-to-end management of relationships with PR agencies
Other :
Collaborate with marketing team to execute offline and online events as needed
Required Candidate profile
Requirements :
2 years in copy-writing experience in Advertising / Community Building / Branding / Digital Agency (social sector experience a plus)
Some full time work experience in-house with a PR firm or consumer brand managing media relations (strongly preferred)
A degree in mass media, journalism or marketing
Key media relationships across mediums online, print, TV
Excellent understanding of news flow and organizational structure in Media houses
Proven track record in securing press in various mediums
Hands on experience in end-to-end execution of a major communication campaign for a brand.
Talent for idea generation, thoughtful brand communication, brand building, and image/buzz-building
Ability to generate and analyse regular media trends and recommend strategies for improved exposure
Excellent written and spoken communication skills in English and Hindi
Excellent creative writing capabilities (Please share your past work / blog link). Being a blogger is a huge plus!
Excellent interpersonal and presentation skills
Creative self-starter who is comfortable with both taking initiative and working in teams
Sincere passion to change the world
Role : Content Developer
Industry Type : NGO / Social Services / Regulators / Industry Associations
Functional Area : Journalism, Editing, Content
Employment Type : Full Time, Permanent
Role Category : Content Development
More Information INR Month Experience 1-6 yrs
Qualification Graduation

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