Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Content Manager, you’ll focus primarily on developing the creative strategy for the brand / platform.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and has experience in marketing, advertising, brand communications, or strategy roles.
What You’ll Do for Us
Responsible for the creation and delivery of high-quality strategy, idea, concepts and final creative material for the Brand/Platform Creative Content plan.
Responsible for the progress of Brand/Platform Creative Content plan through the relevant stages and gates of Marketing Factory, partnering with the relevant OU marketing team members in the preparation of the final recommendations presented for decision at each gate.
Work with key stakeholders to create IMX briefs and lead agency briefings
Manage the development of the storytelling of the brand, ensure consistency through various forms of content amplified at multiple connection points
Manage the development of exciting Core Creative Ideas for Regional Brands (as Lead OU) and local brands, anchored on consumer insight
Communicate strategy and the ‘job to be done’ in a clear and compelling way which results in great creative work
Strong collaboration and ‘networking’ across OUs and marketing sub-functions to ensure that market and stakeholder feedback/needs are considered. The Content Manager will consider and then make recommendations on how to manage feedback, then clearly synthesise and communicate to agency partners and markets.
Good understanding of current and future business needs so that creative work can be developed to help achieve commercial outcomes.
Qualifications & Requirements
Bachelor’s degree or equivalent work experience is required
Significant marketing, media, and leadership experience (10+ years)
Direct experience with media strategy, planning and negotiation, as well as social media channels
Preference for individuals that have worked in agencies and/or media vehicles in the past
Experience working with marketing in the field is preferred
Experience working in cross-functional and cross-geographical teams is preferred
Developing and ensuring implementation of multiple activities needed to reach targets
Leading strategic conversations, negotiations and alignment with senior and key stakeholders
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
Effective and Efficient project management of multiple IMC projects
Campaign Development & Amplification
Ability to manage complex timelines and multiple stakeholders
Ability to inspire and engage agency partners
Ability to manage DME resources for maximum efficiencies and ROI
BROAD EXPERTISE IN (GOOD TO HAVE)
Brand (Growth) Strategy
Brand Essence & Architecture
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
As of January 2021, this role will report into ASP OU.
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.