Job Description

Airbnb content strategists work closely with product designers, researchers and product managers to shape experiences, build trust with our community, and evolve our brand voice. We’re growing our team, and we’re looking for experienced content strategists who are passionate about the craft and thrive on mentoring and coaching. Managers who join at this early stage will have the opportunity to define the long-term vision for Content Strategy at Airbnb China.

China is the world’s largest, and fastest growing, outbound travel market. Airbnb is on the ground building new products for Chinese travelers and learning how to adapt our core experiences for different markets. If you’re excited about writing product and marketing content in simplified Chinese and helping us reach this audience with a truly local experience, we’d love to hear from you.



  • Manage content strategists and language specialists across multiple product areas
  • Review the team’s work and be accountable for content quality
  • Help the team influence strategic decisions in their product areas
  • Provide regular, actionable performance feedback and reviews
  • Mentor and coach team members to set concrete goals and develop their strengths
  • Balance managing with hands-on content strategy work and set an example that helps elevate the practice
  • Define the content strategy for a product area and work with other leads and cross-functional partners to drive consensus across teams
  • Promote content strategy throughout the company and within the broader design and content communities
  • Help shape the strategic vision and goals for the entire content strategy team
  • Develop processes and templates to help content strategists work more efficiently and trainings or workshops to enhance their skills
  • Work with other content strategy leads and managers on team-wide initiatives, like recruiting and developing content standards
  • Create, maintain and evolve voice and tone guidelines for the Chinese market
  • Regularly share your work with the China team; iterate based on their feedback and insights from researchers
  • Share learnings with the team in San Francisco and work with other content strategists to improve our translation and localization processes


  • 2+ years management and leadership experience
  • 5+ years practicing content strategy
  • Strong writing and editing skills--in both simplified Chinese and English
  • Experience working with a global or Chinese company, writing content for web/mobile products and developing style guides preferred
  • Proven ability to collaborate successfully with cross-­functional partners and work in a fast-paced environment
  • Passion for Airbnb’s mission and deep empathy for our diverse community
  • Portfolio of writing samples


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