Job Responsibilities

  • Research industry-related topics & update website content as needed (combining online sources, interviews and studies).

  • Write clear marketing copy to promote our products/services.

  • Prepare well-structured drafts using Content Management Systems.

  • Proofread and edit blog posts before publication.

  • Submit work to editors for input and approval.

  • Coordinate with marketing and design teams to illustrate articles.

  • Conduct simple keyword research and use SEO guidelines to increase web traffic.

  • Identify customers’ needs and gaps in our content and recommend new topics.

  • Ensure all-around consistency (style, fonts, images and tone).

Skills Required

  • Excellent overall writing skills in a number of different styles/tones

  • Impeccable spelling and grammar

  • A deep understanding of consumers and what motivates them online

  • Great research, organizational, and learning skills

  • High comprehension of software like Microsoft Word and Google Docs

  • Familiarity with keyword placement and other SEO best practices

  • Some experience with online marketing and lead generation

  • An understanding of formatting articles on the web

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