CRM Coordinator Freelance

Tally Weijl (Basel, Schweiz) Vor 16 Tagen veröffentlicht
TALLY WEiJL is a leading independent fashion brand. Founded in 1984 by Tally Elfassi-Weijl and Beat Grüring with a mission to make the latest trends accessible to every woman. The Swiss brand has grown to retail both online and in over 800 stores worldwide, empowering women with unlimited access to affordable fashion. TALLY WEiJL believes the world is a more exciting place when women have the confidence to walk the path they choose, so we give them the clothes to wear while they do it. CRM Coordinator Freelance Dein Beitrag zu unserem gemeinsamen Erfolg Drive the CRM and Omini-channel communication, identifying the TALLY-WEiJL personas within our database and build a personalized customer experience in order to hit the business KPIs. Building the campaign strategy for our target groups and elevates the communication in line with the new brand purposes. • Define and implement key messages and be the voice of the costumer in outbound communications • Create newsletter brief and able to create content and storytelling within a fast fashion  environment • Orchestrate emailing strategy delivering best-in-class customer experience cross-channel in order to support takings goals for the service • Define behavioral triggers across the costumer lifecycle to optimize customers’ regency, frequency, monetary value • Build and manage proper campaign planning • Managing new communication channels opening (SMS, push notification…) • Coordinate with responsible stake holders for campaign building • Define proper workflow within the company in order to ensure efficiency, meeting deadlines and quality • Analyze & report campaign success /KPIs tracking, report building) • Conduct new strategies and give recommendations based on the learning’s • Apply CRM  and Omni-channel efforts to maximize the lifetime value of existing customers ·Define and implement key messages and be the voice of the costumer in outbound communications ·Create newsletter brief and able to create content and storytelling within a fast fashionenvironment ·Orchestrate emailing strategy delivering best-in-class customer experience cross-channel in order to support takings goals for the service ·Define behavioral triggers across the costumer lifecycle to optimize customers’ regency, frequency, monetary value ·Adapt brand strategy and marketing plan to the email strategy on international scale ·Build and manage proper campaign planning ·Managing new communication channels opening (SMS, push notification…) ·Coordinate with responsible stake holders for campaign building and delivering (content/ translations/ design/ products/ landing page/ testing/ guidelines/ segmentation/ promotion…) ·Be a key player for the promotion alignment between services ·Define proper workflow within the company in order to ensure efficiency, meeting deadlines and quality ·Analyze & report campaign success /KPIs tracking, report building) ·Conduct new strategies and give recommendations based on the learning’s ·Setup coherent campaign planning for all types of e-mail communication with an embedded personalization referring to the initially identified personas (depending on technical feasibility) in order to increase out e-mail KPIs by 10% ·Apply CRMand Omni-channel efforts to maximize the lifetime value of existing customers as well as continue to acquire new customers. Create and manage customer cohorts and manage the direct marketing events for each, including implementation of personalization techniques. ·Finding out customers’ needs, requirements and wishes in order to adapt our external communication plan to their daily reality Das zeichnet dich aus • Bachelor degree in Marketing, Communication or Business Administration • 5+ years of experience in CRM agency and/or in a role as CRM and Omni-channel Manager • English mandatory. Any other European language would be an asset • Familiarity with any CRM and Omni-channel system tools as mandatory • Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint and Entourage) • Experience creating, executing and evaluating online marketing campaigns (emailing) • Project management skills • Good sense to drive a channel • Strong understanding of new technologies and how they can be applied to Omnichannel Deine Vorteile bei uns • International experience with daily new challenges in a young and fast moving environment • Career development opportunities • 30% - 50% Discount on our TALLY Collection • Totally TALLY Events • Flat hierarchies • Be part of a Omnichannel transformation with modern tools and collaboration forms Would you like to become a part of our fashion story and an enthusiastic member of our TALLY Family? Then share your individual talent with us and send us your application and a handwritten motivation letter now to Aylin Özmen. Want to know more about working at TALLY WEiJL? Clickhere!
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