General Purpose As a Copywriter Digital Creative you are accountable for specific digital copywriting concepts and solutions. You are a storyteller in an online environment, knowing your channels and touchpoints. Additionally, you will be managing creative projects from concept to completion – following the global brand direction, style guides and tone of voice policies for adidas. You work with the creative team - including other copywriters, designers and producers - as well as major stakeholders, to deliver industry leading digital concepts and solutions.
Key Responsibilities Scope: Accountable for specific digital copywriting concepts and solutions
Digital Creative Concepts and Solutions
Deliver copy content for specific digital campaigns, projects, services and toolkits for BUs, Markets and Digital.
Create progressive and creative digital concepts from ideation to final execution.
Write appealing copy that attracts, inspires and engages our consumers throughout their journey and helps them to achieve their goal and ambitions through sports.
Review copy and concepts and contribute to creative direction
Develop digital-first copy (and translations) guidelines and drive implementation through templates and toolkits, enabling global consistency and raising the quality of execution.
Conduct creative reviews and create brand consistency across all copy deliverables within your scope of responsibility.
Drive continuous improvements and pro-actively initiate new projects to elevate copy deliverables.
Keep up to date with trends in digital technologies and copywriting and share your findings with the creative team.
Contribute to the digital creative community by sharing and incorporating best practices.
Creative Consultation & Collaboration
Consult stakeholders on digital copywriting by providing examples of innovative solutions for new digital creative concepts.
Present your concepts and copy to stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for our consumer, business and brand.
Understand business needs and collaborate with the digital key briefers and partners, and Marketing teams to create effective copywriting solutions.
Digital Design Community (UX, UI, Digital Design, Content Publishing)
Local Market Teams
Global BU Teams
Global DBC and Brand organizations
Digital Analytics Teams
External translations agencies
Requirements Education & Experience
Degree with focus on Creative Writing, Marketing & Communications, Media and related areas
5+ years of experience as a Copywriter within a global creative agency or environment
Experience working with brands developing creative solutions on a global level
Knowledge of digital industry and ability to predict future trends
Experience developing successful concepts and working in collaborative multi-functional teams
Experience in leading a team is a plus
Excellent communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Creative writer with consumer behavioral knowledge
Consistency in tone of voice while maintaining a creative approach
Creative and energetic team player who has a passion for digital creative & copywriting
Good relationship and people management skills
Solid knowledge of Microsoft Office Suite or other Copywriting software solutions
Experience in SEO copywriting
Perfect English written skills, both in grammar and in style