The Glitch | Manager - Brand Strategy (Copywriter)

The Glitch (Mumbai, MH, India) 3 days ago

Overview of job

The Copy Writer needs to have impeccable writing skills, can quickly interpret client needs and work well under short time constraints. The role requires the ability to explain, present, sell and defend your ideas, while remaining open to feedback and constructive criticism. Creativity, attention to detail, adaptability and marketing knowledge are also required.

Reporting of the role

Group Head

3 best things about the job:

  • Working in a collaborative environment with full autonomy to create award-winning campaigns.
  • Opportunity to work with a progressive client who is open to experimentation and learn the art of writing for impact.
  • Grow up with a young/passionate & diverse team with an opportunity to learn from the best and gain invaluable experience both from a strategic and on-ground level.

Measures of success -

In three months:

  • Understand clients’ objectives, their target audience and their benchmark companies’ activities.
  • Write clear, persuasive, original copy for all digital channels and campaigns
  • Multi-task and manage timelines effectively
  • Keep up-to-date with popular culture and trends

In six months:

  • Independently create campaigns
  • Pitch new ideas to strengthen brand positioning in the market landscape
  • Liaise with the team and the client to push the innovation envelope with regards storytelling

In 12 months:

  • Become a core player in the digital campaigns and be fluently managing the main portfolio specifically while overseeing the display activity.
  • Start contributing to the wider digital department by championing our products and processes.

Responsibilities of the role:

  • Understand the goal, audience, and message of a campaign and create copy accordingly.
  • Research, write, edit and proofread all levels of copy including headlines and body copy, for all online platforms.
  • Generate creative social media content.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Day to day creation of copy related deliverable to all accounts
  • Able to follow style guidelines and client briefs
  • Proficient in MS Word, Excel and PowerPoint
  • Excellent communication skills (written and verbal)
  • Able to work both independently or in a team

What you will need:

  • English/Mass Communication, Journalism Graduate
  • Must be able to churn up content in English & Hind

About The Glitch

The Glitch is a digital-first creative agency headquartered in Mumbai, with offices in Delhi and Bangalore. We help brands impact culture and solve their business problems by marrying deep strategic insight with our core creative & content capabilities.

Discover more about The Glitch at

Follow @followtheglitch on Twitter

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About India

Digital media advertising in India continues to grow at 30% in 2017, cementing. India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising.

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The Glitch | Manager - Brand Strategy (Copywriter)

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