Country Marketing Manager Germany (m/w/d)

Aspria (Hamburg HH, Deutschland) Vor 13 Tagen veröffentlicht

As a parental leave replacement we are looking for a temporary Country Marketing Manager Germany (m/w/d) for our Club in Hamburg Uhlenhorst from now.

Purpose of the role

The role is a highly versatile, visible, commercial and creative. You will report directly to the CMO in Head Office (London) and be in daily dialogue with the club GMs to support them in maximizing club profitability and deliver outstanding service to our members. You will be expected to achieve the Marketing KPIs (eg. lead generation, sales, conversion, online metrics) as well as support the local departments to achieve their targets.

You will help shape the direction of the overall marketing strategy and implement this for your markets through meticulous planning and flawless execution of campaigns. You will have a sizeable acquisition budget in offline channels but also indirect responsibility for digital channels.

You will also be responsible for all member communications in your clubs and creation of collateral for our different products & services.

With a busy schedule, you will need to be proficient in managing teams and stakeholders to orchestrate all activities around your clubs.

Skills and Experience we are looking for

  • A leader who can both think strategically and set the direction for their team but also roll their sleeves to implement plans and break down barriers on the ground.
  • Effective setting, forecasting and managing budgets, leveraging insights to maximize ROI.
  • Experience in media placement, negotiating with 3rd parties and a ‘planning' brain to maximize budgets through effective use of marketing channels.
  • An eye for creative and best practices as you will be tailoring campaigns to the local market and different channels.
  • You will oversee your team's management of PR, Sponsorship, Brand Partnerships and suppliers and also be very hand's on when organizing and flawlessly executing Events for our members (requiring some weekend work).
  • You will also be responsible for all member communications in your clubs including Events, Posters, Signage, CRM, Online Portable and Club Screens as well as collateral to support the Heads of Department (Spa, Wellbeing, F&B, Academy, Hotel, etc.).
  • Frequent travel expected to the 4 German clubs. Some weekend work expected when organizing Events.

Your profile

  • Degree level or other relevant educational qualification
  • Proven management experience in a multi-site organization, preferably within the luxury and premium services industries
  • High degree of business awareness, commercial acumen and a hands-on management mentality
  • Experience of business development and a proven track record of commercial successes and KPI delivery in Marketing
  • Significant track record of developing luxury/premium level B2C brand and marketing planning in line with strategic marketing strategy
  • Experience in compiling data to highlight operational successes and identify focus areas
  • Excellent German and English communication skills, both written and spoken.

What is in it for you?

  • We offer an extensive benefits package as part of this appointment.
  • An engaged and talented team to work for you to help you achieve your goals.
  • While the role is ideally based in Hamburg, we offer flexibility as role can also be based out of Berlin.
  • We offer outstanding career support to help you and your team develop and grow to be the best you can be.

If this sounds like you, and you are interested…

We would love to hear from you (Application Deadline 13.11.2020). Please contact us by sending your resume and motivation letter via our career portal to Dahyana Paga.

To learn about our other roles please visit or to learn more about Aspria please visit

About Aspria

The Aspria collection of premium members' clubs offers exceptional health, spa, fitness and sport facilities, inspiring people of all ages to be healthy, feel good and enjoy life.

Our comprehensive and extensive range of offer is underpinned by our unique and holistic approach to wellbeing and our highly qualified teams. All this combined with our stunning locations and unmatched sense of community are few of the reasons why our members stay with us longer than any other club company.

Founded in London by a team with over 30 years' experience, Aspria's award winning clubs are located in Germany (4), Belgium (3) and Italy (1) and serve over +40,000 members. Aspria has revenues of +€ 60million and extensive investment program to take us achieve our vision of being the best club company in the world.

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Country Marketing Manager Germany (m/w/d)

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