Creative Group Head (In-App Brand Marketing)

Go Jek (Jakarta JK, Indonesia) 15 days ago
Remote Friendly Sales And Marketing Asia Full-time
About the Role 

As our In-app Creative Group Head, you’ll execute our in-app campaigns that directly influence user engagement and conversion rates. Working closely with In-App Brand Marketing Manager and reporting to the VP of the Creative stream, you’ll lead the discussion and development of creative ideations amongst various internal stakeholders, and oversee the production process from end-to-end - from its inception, design, development, to execution. You’ll get a front row seat (and get your hands dirty) in running impactful marketing campaigns through marrying business objectives and current trends. Your efforts will help introduce Gojek’s products and services to a wider audience, propelling us to more corners of the globe.

What You Will Do

  • Oversee and manage the end-to-end process of rolling out a product campaign, from the initial brief with the Product Marketing team, collaboration with the Strategy team, creative ideation with your own team, execution of the production, to ensuring the output is in accordance with the stipulated campaign objective
  • Dive deep into the details about the product and the angle you want the campaign to take in order to formulate the most effective communication strategy to utilize
  • Gain a holistic understanding of the target audience and business objective of the campaign
  • Take ownership of the copywriter’s KPI for In-App Brand Marketing team within a Brand Marketing Group and meet Gojek's Creative Labs standards
  • Stay update with current media trends and creative marketing strategies

What You Will Need

  • A Bachelor’s or Master’s degree, with 5 years of experience in a related field
  • Experience in developing creative ideas for social media campaigns and making art and copy decisions
  • A can-do attitude with strong cross-functional team coordination in order to collaborate effectively with multiple stakeholders to run marketing campaigns
  • Strong project management skills with a tenacity to see things through to completion to ensure agreed strategies are properly executed
  • Ability to think out of the box and have a good understanding of user and audience’s needs and expectations
About the Team
The In-App Brand Marketing team, part of the larger Brand Marketing team, is a family of marketing strategists, copywriters, art directors, and graphic designers spread out across Jakarta, Bandung, Malang, and Medan. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we build and manage our Gojek app homepage’s content strategy, aiming to reach in-app communication objectives through the content we push out. As an integral team within the Brand Marketing stream, we also ensure all our efforts work to strengthen our brand perception with the general public.
Some of the past campaigns we’ve rolled out include Kororo O2O with Gojek, which won a Silver MMA Indonesia Smarties™ Award in 2020. One of our favorites is the annual Gojek user report called ‘kejoG’ where we collaborate with various multi-function teams within Gojek to relay personal data stories for each Gojek user about their past behaviors. Currently, our team has been working on some safety campaigns and a lot of exciting experimentations.
As a team, we communicate predominantly through Slack and Zoom - both for work related tasks and non-work related activities. We enjoy hosting our monthly game nights and candid sharing sessions. Working from home, we’re glad we’re still able to connect and maintain such strong ties with our team members, and with the organization as a whole.

Creative Group Head (In-App Brand Marketing)

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