About the Role
As our In-app Creative Group Head, you’ll execute our in-app campaigns that directly influence user engagement and conversion rates. Working closely with In-App Brand Marketing Manager and reporting to the VP of the Creative stream, you’ll lead the discussion and development of creative ideations amongst various internal stakeholders, and oversee the production process from end-to-end - from its inception, design, development, to execution. You’ll get a front row seat (and get your hands dirty) in running impactful marketing campaigns through marrying business objectives and current trends. Your efforts will help introduce Gojek’s products and services to a wider audience, propelling us to more corners of the globe.
About the Team
The In-App Brand Marketing team, part of the larger Brand Marketing team, is a family of marketing strategists, copywriters, art directors, and graphic designers spread out across Jakarta, Bandung, Malang, and Medan. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we build and manage our Gojek app homepage’s content strategy, aiming to reach in-app communication objectives through the content we push out. As an integral team within the Brand Marketing stream, we also ensure all our efforts work to strengthen our brand perception with the general public.
Some of the past campaigns we’ve rolled out include Kororo O2O with Gojek, which won a Silver MMA Indonesia Smarties™ Award in 2020. One of our favorites is the annual Gojek user report called ‘kejoG’ where we collaborate with various multi-function teams within Gojek to relay personal data stories for each Gojek user about their past behaviors. Currently, our team has been working on some safety campaigns and a lot of exciting experimentations.
As a team, we communicate predominantly through Slack and Zoom - both for work related tasks and non-work related activities. We enjoy hosting our monthly game nights and candid sharing sessions. Working from home, we’re glad we’re still able to connect and maintain such strong ties with our team members, and with the organization as a whole.