Marketing Specialist (Associate) Manager – CS&S Function
We have an exciting opportunity for an experienced and highly capable marketer to join the Customer, Sales, and Service (CS&S) Function Consulting Marketing & Communication team. CS&S sits within Accenture’s Strategy & Consulting (S&C) group who are responsible for shaping the global strategy that enables Accenture to be a world leader and an authority on innovation, disruption and what it takes to “lead in the New.” Supporting the S&C CS&S Senior Marketing Manager you will execute and deliver global programs that support the Customer agenda and ultimately help clients to adapt at speed and scale to drive sustained growth. This is a true cross Accenture role where collaborating within the Enterprise Function Network with Service Groups and Market Groups marketers will be key to ensuring successful uptake and amplification of our Customer C-suite narrative, driving a consistent and differentiated voice in the market. Our ideal candidate will have broad content marketing expertise and experience supporting the delivery of cutting-edge programs for internal audiences, and external C-suite decision makers. A key component of the role is helping to position our ability to be the trusted advisor to the CMO, CCS, CCX, and CSO function. Therefore, experience of understanding executive-level narratives and executing programs that target this audience is a plus. It is also important that the candidate comfortably understands the business and marketing goals and has a proven track record in successfully executing activities that align to the achievement of these goals. The ideal candidate will have a solid understanding and experience in B2B marketing services, as well as Accenture’s end-to-end value model. We are looking for a flexible team player with excellent problem-solving skills, and a high-level of comfort handling multiple projects at any one time. The candidate should be comfortable working at speed and constantly reprioritizing without losing focus on attention to detail. It would be a plus if the candidate is able to demonstrate integrated planning experience and an understanding of demand generation techniques and customer advocacy and market awareness initiatives that will deliver the best results within time and budget.
KEY RESPONSIBILITIES/ POSITION DETAILS
Execution of the approved marketing and communications programs and campaigns to drive the Customer function agenda. Programs can include end-to-end campaign management, digital marketing content, events and sponsorships program content execution including speaker content prep and co-ordination, internal marketing, content collation and completion of analyst RFIs and briefings, and acquisition marketing project co-ordination
Development of marketing collateral, merchandise and sales enablement materials.
Support the coordination of integrated global launches of signature programs
Support roll out of messages that are clear and impactful and consistent across all collaterals and channels
Supporting the CS&S marketing Senior Manager and CS&S Content Integration Manager teams across the company to identify and support opportunities to amplify CS&S content
Co-ordinating and executing ecosystem program activities integrated into the CS&S campaigns
Content dissemination through multiple client touchpoints
Event deliverables development
Collating results of campaigns and program metrics for performance reporting and measuring impact to continuously optimize campaigns and their execution
Special projects which may span the Enterprise Function Network marketing agenda
Has knowledge of and adheres to marketing policies, processes and guidelines while executing the programs.
Follows project/program brief
Develop storytelling materials to support program and campaign plans and results
Client case story development and process management
You need to have these:
Extensive experience across the full marketing mix, supporting programs specially targeted at helping CMO/CCO and other Function leaders to drive sustained growth.
Understanding of Accenture’s full suite of businesses and operating groups.
Strong track record of supporting global client-facing campaigns and success in return on investment
Executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact
Highly collaborative working style, working together across different parts of the business to execute campaigns for maximize impact
Substantial experience of stakeholder engagement working in complex organizations
Able to demonstrate strong project management capability
Developing engaging storytelling and campaign plans through use of PowerPoint
Minimum of 5 years professional services and B2B marketing experience
Bachelor's Degree or other University Degree.
Personality traits that will set you up for success:
Commercially minded and return on investment focused
Highly self-motivated and organized
Global perspective; strong business acumen.
Exceptional professionalism, integrity and self-confidence.
Works effectively within a highly matrixed organization
Self-starter with diplomacy and confidence, comfortable working with senior stakeholders
A clear, articulate communicator who can create impactful communications for internal and external audiences
Flexible and adaptable in a frequently changing environment
High attention to detail
High degree of energy and ability to multi-task and reprioritize on-the-go