Demand Generation Manager (B2B) - Marketing

Mindbeacon (Toronto ON, Canada) 4 days ago

As the world becomes increasingly stressful and change accelerates at an unprecedented pace, the toll on mental health has been significant, leaving many people feeling overwhelmed, down, anxious, or depressed. We want to help.

Many people hesitate to seek therapeutic or psychological help because of stigma, misinformation or treatment is simply inaccessible. We are changing that.  

Join us in our mission – preserving mental health and wellness, and making effective mental healthcare more accessible and affordable, so that everyone can live their happiest and healthiest life!

About MindBeacon

We are a high-impact organization with a proven business model and technology, as demonstrated by key financial and operational metrics. We have successfully commercially pioneered a digital continuum of care for mental health including our outcomes-tethered and accessible Guided Therapy (Therapist Assisted Cognitive Behavioural Therapy “TAiCBT”) in Canada called BEACON. Starting in January 2021, MindBeacon will also be offering Live Therapy through our digital platform. Clients will be able to choose to support their mental health needs via Guided Therapy or Live Therapy.

Since 2002, MindBeacon’s CBT Associates ("CBTA"), through traditional in-person clinic-based Cognitive Behavioral Therapy ("CBT"), has helped thousands of people become happier and more productive by helping them overcome feelings and behaviors that negatively impact their everyday lives.

Founded in 2015, MindBeacon has developed a comprehensive digitally-based continuum of care for mental health model through its widely deployed, extensively validated BEACON digital platform. BEACON is a digital therapeutic solution built on top of the years of direct experience and unmatched institutional knowledge.

Our platform is purpose-built to scale by servicing the broad mental healthcare market, reducing barriers to care, lowering costs for patients and delivering best-in-class outcomes. BEACON has broad applicability across employers, governments, benefit plans, health systems, disability management, post-secondary, employee wellness, specialty pharmacy, chronic disease management and others.

We are the recognized solution and have partnered with the Ontario government to provide free iCBT to all Ontarians as part of the provincial response to COVID-19 and thereafter.

For more information, please visit [...] Role:

The Demand Generation Manager is a critical new role for an experienced and dynamic B2B marketer! The role, reporting directly into our VP – Marketing, is focused on building and executing successful marketing initiatives that generate new prospects and advance existing opportunities for our sales team and external reseller partners. 

As an innovative and growing company, there is no shortage of new projects or learning opportunities for those who are eager – you will never get bored at MindBeacon!

An Overview of the Key Responsibilities:

  • Develop and execute integrated marketing campaigns from conception through to creative development, deployment, measurement and optimization
  • Manage the demand generation funnel to generate new B2B revenue and increase pipeline velocity through integrated multi-channel campaigns across email, content, social, paid media, search and events
  • Plan and execute growth tactics such as drip, nurture streams, and thought leadership campaigns to improve conversions
  • Roll-up your sleeves to develop and deploy engaging content and communications to drive demand and interest across the buyer’s journey and customer lifecycle
  • Be a master at analytics tracking and reporting to demonstrate how inbound marketing programs convert into customers and revenue
  • Collaborate with Sales to build out the next evolution of account-based marketing campaigns for strategic accounts, and sales enablement tools and pitch collateral to support the entire buying journey
  • Act as a brand steward; ensuring all marketing communications and activities align to brand position, voice and standards
  • Support annual and quarterly campaign strategy and planning, and own parts of the operations and execution including set up of landing pages, emails, smart list creation, automation program development, test and launch of campaigns

The Skills and Experience That Make You a Great Fit for Our Team:

  • Bachelor’s degree in Business Administration with a focus in Marketing preferred
  • At least 5 years progressive experience in B2B marketing – ideally with experience in SaaS and/or employee benefits
  • A proven track-record of developing and executing marketing campaigns that generate growth defined as quality MQLs that convert into sales pipeline opportunities in enterprise B2B settings
  • Knowledgeable and hands-on experience with CRM and automation platforms (Hubspot preferred); fluently able to get the most out of Email Nurturing, Google Analytics, and social media (Twitter, LinkedIn and others)
  • Demonstrated success in campaign development at different stages of the buyer journey including; market research, go to market, segmentation, measurement and reporting
  • Previous experience working closely with Sales teams and a strong understanding of the technology sales cycle and strategies to nurture leads
  • Strong messaging and positioning skills to effectively draw in your target audience – ask great questions and uncover business and personal pain points quickly
  • Focused on business and revenue impact
  • Account-based marketing experience considered a huge asset
  • Exceptional writing and communication skills a must, AND bilingual in English and French would be a bonus

What Sets You Apart from the Crowd:

  • Full of positive energy and unstoppable in the face of obstacles – you problem-solve around them and always find another way to succeed
  • A bias for action – you value insights and data, but don’t suffer from analysis paralysis; you’re eager to act based on your experience of what works and knowledge of best practice
  • Start-up stamina – you thrive in an environment where we are constantly evolving how we’ll get to our end-goal. You know how to focus and know how to shift gears to roll with what we learn about our customer over time. You love having the opportunity to define success and how to get there. You’re excited to be a part of something great, from the ground up.

Working at MindBeacon Means:

Being a part of a high-impact organization which is looking to make mental healthcare more accessible and more affordable for all Canadians – help us shape that vision!

Excelling in a dynamic and changing environment. We are continuously innovating to make our platform the premiere way for Canadians to access high-quality, evidence-based treatment.

Valuing growth and development. We embrace accountability, transparency, and continuous learning. We are looking for someone who shares these values and is excited to share their expertise with our team.

How to Apply: 

If this opportunity sounds like you, select “Apply for this Job” to submit your resume and tell us why you’re a great fit for our team!

MindBeacon is an equal opportunity employer committed to a diverse, inclusive and accessible workplace. We strongly support equal employment opportunity for all applicants regardless of race, color, religion, creed, national origin, ancestry, citizenship, age, family or marital status, sex, gender identity/expression, sexual orientation, genetic information, pregnancy, physical or mental disability, medical condition, or any other protected characteristic.  

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process. If accommodation is needed in the recruitment process, please let us know and we will work with you to meet your accessibility needs to ensure fair and equitable access throughout the recruitment and selection process. You may contact us at 

We welcome and encourage all qualified applicants to apply, those selected for further consideration or interview will be contacted directly.

Thank you for your interest in MindBeacon! 

Demand Generation Manager (B2B) - Marketing

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