Job Description

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Bangkok, Bangkok, Thailand
No Relocation Assistance Offered
# 73165

Position:  Shopper Development Manager

Report to : Team Leader 

Core Responsibilities

  • Own of  shopper/category insight ‘by  customer/channel’
  • Own 5P by customer/channel
  • Work with Sales Team  who execute agreed brand activities and category platforms in own customer/channel


  • Develop Category  Strategy (and channel strategy – for Modern Trade) , including
    • Category objectives & strategies (growth driver) for customer,
    • Tailor 5P Strategy to fit with specific customer
    • Shopper solution / breakthrough initiative
    • Category promo trend review and evaluation.
  • Develop Assortment by customer for Modern Trade, Retail, Supermarket, CVS, Shopper Development Manager with commercial team support
  • Execute ‘at customer level’  each Retail Category Manager –generated  growth activity  idea ie.  provide estimate of premium required
  • Lead & execute for  ‘by-customer’  shopper program -  GTM / selling story  / IMC / KV  & POP development /  ROI evaluation.
  • Conduct Category review  - 2 way.
  • Review category/brand performance vs plan across all KPI ( SOM , Distribution, Sales , Shopper KPIs )  and recommend corrective actions, both internal (via monthly discipline) & external (meeting with customer)



  • Master or Bachelor Degree in business or related field. 


  • Essential: Trade Marketing / Shopper Development experience in FMCG sector
  • Desirable: Channel / Category Management  experience in indirect trade

Generic Competencies

  • Essential : Communication, Planning & Priority Setting, Teamwork & Collaboration , Influence/Negotiation.
  • Desirable: Fostering Experimentation, Driving Innovation , Strategic Thinking and English proficiency.

Functional Competencies

  • Essential: Trade Understanding, Data Analytic ,   Category Management, Consumer & Shopper Insight, Promotional Effectiveness , English proficiency.
  • Desirable: Business & Financial Analysis, Supply Chain perspective.

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application.  Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

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