Job Description

Customer Development Officer -IMApply now »
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Date:Nov 4, 2018
Location:Surat, GJ, IN
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.
For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine please visit
Location: Surat, Gujarat, IndiaNo Relocation Assistance Offered# 68250
Job Purpose(Summary of what the job exists to accomplish)

Ensure flawless in-store execution and maintenance of all visibilities to influence shoppers and provide support to meet CP distribution objectives by enhancing off-takes

Job Dimensions(Impact of the job measured in quantitative terms)

Manpower / Subordinates
S & C
Contract / 3P resources
Average 9
Ranges between 5 and 13

Other Parameters
-Value target for premium products
-T&C compliance
-Speed of execution
-Merchandizer T&D
Value target for premium products may be aggregate of CDO in area allotted or same as that of AM if there is only one CDO IM in the state

Job Context & Challenges(Indicate type and complexity of the challenges)

Ensure effective execution and maintenance of all visibility elements through a team of third party employees across the zone/s handled

Functional linkages(Indicate frequency where applicable )

Internal:CDTL, CDM, AM, CDO CM, Customer Supply Chain Manager, Shopper Development Manager and Customer Finance Manager.
External:Merchandizers, trade (As per PJP) and stockists

Key Accountabilities(A collection of duties and/or responsibilities assigned)

Related Activities

In store management
+ Ensure compliance to 3Ps (Product Assortment/ Placement/ POP)
+ Ensure that all visibilities are planned (right store, right location and agreement on prescribed terms) are booked
+ Ensure efficient implementation of various visibilities inside stores through compliance to T&C
+ Prevent dislocation and damage of the POPs and ensure that they are well maintained
+ Ensure POPs are implemented by RE
+ Observe & share feedback for all in-store executions
+ POP placement
+ Planogram, etc.

+ Take initiatives to drive conversions in the wholesale channel for better ICRE conversions
Distribution management
+ Ensure proper billing of POPs through DMS
+ Ensure tracking of right assortment and stock weight by RE
Market Update
+ Secure and draw insights from any competitive information available in public domain regarding:
+ New products
+ Activities
+ Schemes
+ Any other developments

Data based working and communication

+ Access IMRB scores for assessing job effectiveness
+ Utilize data to drive overall business performance
+ Setting objectives for market visits
+ Reviewing merchandizer performance

Developing and training
+ Ensures that all Merchandisers are trained well to perform their job
+ POP execution
+ Planogram management
+ Follow FIFO

+ Conduct monthly and weekly SSM/ Merchandizer meetings to address store wise issues and review performance against set parameters
+ Compile reports and information as per requirements communicated by AM
Relationship Building
+ Maintain trust and understanding in working with trade in general to drive business
+ Share success stories
+ Communicate program to build off-takes
+ Mutually work towards category growth
+ Resolve issues, etc.

Organizational Chart
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Manager’s Name:

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Customer Development Officer