Job ID: 28015
Are you a skilled Marketing Specialist with passion for engaging customers across digital channels? Are you excited about writing and publishing content that builds digital relationships with our Private Banking customers? If so, you are welcome to apply for the position as a Digital Dialogue Specialist in Digital Wealth.
At Nordea, we see that the world is changing fast – and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We’re creating an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger.
About this opportunity
In Digital Wealth, we work together with the CRUs (Customer Responsible Units) to run a successful savings business. We enable our customers to unlock their financial potential by developing, optimizing and supporting market-leading advice & self-service savings solutions. We are now looking for a Dialogue Marketing Specialist to join our Digital Sales & Engagement team focusing on Private Banking customers.
As the Digital Dialogue Specialist in Digital Wealth your role will be to coordinate and drive content implementation, tailored to the target group across the full end-to-end customer journeys, from search to email to website to mobile app and net bank. This role ensures personalized, relevant and engaging content and campaigns, driving customer value and satisfaction. You will build engaging digital experiences and ensure that we meet the target group with the right message with the right tone of voice to create customer value and satisfaction.
You will do this in a virtual, Nordic, cross functional team, with the support of a Product Owner, Content Managers, Marketing Automation Specialists and Data Analysts with high ambitions, a collaborative approach and focus on elevating customer experiences. In this role it is essential that you have excellent writing skills, a prestige less can-do attitude, as well as an interest in testing and optimization.
What you’ll be doing:
- Create tailored messages based on customer needs, behaviour and preferences and coordinate across channels for enhanced personalisation, consistent brand voice and higher customer engagement
- Be responsible for performance of communication, defining target groups, plan and design campaigns and communication flows
- Plan, create and publish content and campaigns towards our Private Banking customers in digital channels (netBank, mobile app, email), supporting business objectives and contributing to customer value and satisfaction
- Together with the team support developing an omni-channel content strategy and delivery plan balancing Nordic as well as local needs
- Coordination, collaboration and prioritization: you will work closely with colleagues in the team and with business stakeholders outside the team, to achieve value-driven prioritization among activities and to ensure synergies are created across the Nordic countries
- Follow up on, analyse, and optimize content and campaign performance together with data analysts to gather insights and learnings
You will join Digital Wealth, a professional, fun, and collaborative unit striving for best-in-class digital savings services for Nordea customers and advisers. The role is based in Stockholm or Oslo.
Who you are
Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.
To succeed in this role, we believe that you are/have:
- Passion for digital communication and customer engaging content
- A customer centric approach, and are driven by achieving concrete results seeing your work materialising in customer engagement, satisfaction and sales
- Are prestige-less, positive, with a can-do mindset
- Value leveraging data to take informed decisions and strive to learn through continuous testing and optimization
- Are a team player, helping others when needed but also can work independently
- Have a good eye for writing and/or editorial skills, copy and tone of voice, and set high standards for quality
Your experience and background:
- Previous experience from working with content management, dialogue marketing, marketing automation and/or digital communication
- Experience in various Content Management Systems, e.g. Tridion, Magnolia and other relevant tools and platforms: Keyword Planners, Adobe Analytics, Adobe Target and Site improve
- Understanding of the private banking customer and savings market is a plus but interest to learn is a must
- You have a relevant university degree e.g. marketing, communication, journalism and/or relevant experience
- Fluency in English and at least one Nordic language is required
If this sounds like you, get in touch!
Next steps
Submit your application no later than 24/01/2025. For more information, you’re welcome to contact Head of Digital Wealth Office, Signe Åfors +46 76 695 42 98.
At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.
For candidates in Sweden only: For union information, please contact [email protected] or [email protected].
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