Marketing and Digital Events Coordinator - Medical Devices

N.V. Alcon S.A. Company (Mechelen, België) 12 dagen geleden gepost

Alcon is the global leader in eye care, dedicated to helping people see brilliantly. With our 70-plus-year heritage, we are the largest eye care device company in the world – with complementary businesses in Surgical and Vision Care. Being a truly global company, we work in over 70 countries and serve patients in more than 140 countries. We have a long history of industry firsts, and each year we commit a substantial amount in Research and Development to meet customer needs and patient demands.


Job Purpose


The Surgical Education and Events Coordinator is the key owner for the implementation of educational design and strategy responsible for the organization and follow-up for all Surgical Educational Activities and Events for the BNL. Responsible to foster Surgical digital capabilities and presence in BNLX.


Major Accountabilities



  • Implementation of patient awareness campaigns and communications within AT key accounts aligned with AT product manager

  • Organization of educational events linked to 3rd party events and dry labs

  • Shape the participation to national congresses by reflecting product and services strategies

  • Support to organize educational events and patient awareness campaigns at account level on-sight in health care institutions (virtual and physical)

  • Explore and implement effective communication strategy using digital technologies to extend share of voice within and beyond different segments including social media in line with guidelines

  • Responsible for design and implementation of educational strategy in collaboration with PMs and SAMs

  • Support in educational plan at account level as part of commercial solutions

  • Support in organizing in-house and external dry labs

  • Leverage and optimize AEA content to BNL context and promote educational opportunities within this channel using and managing Alcon website

  • Pitcher usage and analytics (in Salesforce)

  • Collaborate with Marketing team on educational and training activities towards HCPs and patients


Key Performance Indicators



  • Strengthen and enhance customer awareness of Alcon solution through digital platforms

  • Support and effective management of patient awareness campaigns to customers with best options and approach for business continuity & customer satisfaction

  • Support and organization of Educational events with the aim at building a strong and positive relationship with customers and KOLs and being fully aligned with the rules & laws in doing so

  • Centralize and insure follow up on all communication to partners and customers

  • Compliance to guidelines, rules and regulations


Impact on the organization



  • Build strong long term relations between business and HCPs

  • Driving health care provider education and training


Background  (Key elements of the job requirements)


Qualifications



  • Minimum:

    • Bachelor’s and/or Master degree in Marketing or

    • Bachelor’s and/or Master degree in Communications and/or

    • Experience with marketing and events in health care industry



Languages



  • Fluent in English, Dutch and French (both oral and written)


Experience



  • Marketing and event experience is essential

  • Candidates with 2-4 years of pharma or medical device industry


Competencies



  • Deep understanding of healthcare and medical device

  • Customer Focus

  • Deep knowledge of professional social media and digital platforms

  • Basic Surgical Product knowledge

  • Strong planning & project management skills; excels in priority setting  and problem solving

  • Excellent organizational and planning skills

  • Marketing, technical and commercial affinity

  • Business Acumen

  • Quality focus & accuracy

  • Strong communication skills in interactions with internal and external contacts ; Presentation skills

  • Creative person that follows new trends in the market in educational materials and events

  • Team player; listening & understanding others

  • High energy level with drive for results

  • Willingness to learn; self-development; inquiring mind

  • Alcon-values and behaviors role model: integrity, innovation, quality, commitment, respect and performance.


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Marketing and Digital Events Coordinator - Medical Devices

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