Wavemaker | Digital Manager

Wavemaker (Jakarta JK, Indonesia) 4 days ago

Overview of job

Wavemaker is part of GroupM, WPP’s global media investment management company. We are a global network that operates locally in over 90 markets with 7,600 people. Our ambition is to positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology.

We are currently looking for a Digital Manager to join us. In this role, you will be responsible to manage a team of high caliber performance media specialist in order to deliver exceptional performance marketing strategies for our global and local clients.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role primarily reports to the Performance Director.

Best things about the job:

  1. A fun environment whilst at the same time being part of the largest media advertising agency in Indonesia and in the world
  2. Working within a proven, fast growing team
  3. Enormous amount of responsibility and autonomy

Measures of success –
In three months, you would have:

  • Have a basic understanding about client triggers
  • Begun to build a rapport with client
  • A keen understanding on the various platforms and systems which power digital media
  • Already established trust with the in-market team to guide them and mentor them for greater success
  • Have begun understanding where opportunities exist to streamline and/or consolidate processes
  • A general idea of the search/social behaviours of the individual markets

In six months, you would have:

  • Have a full understanding of each of the brand goals
  • Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
  • Have made some significant strides in optimizations within the accounts
  • Have a full understanding of the search & social behaviours within the individual markets


In 12 months, you would have:

  • Have a full understanding of each of the brand goals
  • Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
  • Have made some significant strides in optimizations within the accounts
  • Have a full understanding of the search & social behaviours within the individual markets

What your day job looks like at GroupM:

Campaign Strategy & Performance

  • Embed a high level approach to performance strategy within the team, and be able to ensure that work is consistency delivered to high level of excellence. Explore methods evolve the performance marketing product and be able to quantify the incremental benefit that new strategies have upon core client KPIs
  • Be able to articulately express KPI strategy for client business & individual campaigns, and embed reporting practices that show, on an ongoing basis, delivery of media towards these KPIs
  • Proactively explore opportunities for optimization, and be able to confidently manage the client on optimization strategies
  • Maintain a granular understanding of performance campaigns within the team and be ready to confidently speak to the client or any other third parties on campaign strategy & line-item level performance
  • Be able to play an executional role within the team on an ongoing basis
  • Receiving client briefs & formulating holistic performance strategies to achieve agreed client KPIs across search, social and programmatic channels
  • Maintaining a high-level understanding of latest social and search ad specs, new/beta features, and best practices for executing complex campaigns
  • Troubleshooting technical issues at all stages of the campaign process from implementation through execution and reporting
  • Monitoring campaign performance and pacing and conduct performance analyses on a regular basis, using a data driven approach to optimise campaigns
  • Maintain a close working relationship with all third parties to ensure accurate campaign implementation & performance to KPIs
  • Working closely with the rest of the team to integrate reports, learnings and optimise budgets

Media Management

  • Liaising closely with media partners and third parties to identify new opportunities in terms of activations, data sources for reporting, effectiveness and performance
  • Proactively sharing media innovation news and organizing expert POVs from within the GroupM network to ensure relevance for client for all things Performance related
  • Regularly liaising with the main search and social specialists (e.g. Google, Facebook) to ensure we are constantly updating clients on their latest products and services

Client Relationship Management & Prioritization

  • Maintain a thought leadership position with the client and be a trusted advisor on driving better business results via performance marketing
  • Build relationships with Procurement, as well as Marketing teams within the client

Market Management

  • With the APAC Digital Director, develop performance strategies, frameworks, best practice, measurement & reporting flows that can be implemented across APAC, bringing all markets in line under a singular approach to performance market
  • Helping markets to troubleshoot scenarios and use your point of view as a regional practitioner to supply best practice advice
  • Become a thought leader for in-market digital teams, and a trusted resource to inform on performance planning & execution

Team Operations

  • Recognizing the ultra-high level of priority placed upon processes for this client, a commitment to adhering to and upholding the operational requirements of the role, including campaign-related internal tracking procedures, delivering on requests for financial information, and performing all duties required with GAR and CSI procedures
  • An ongoing commitment to new procedures onboarded into the team pending client or internal requirements.

Training & Development

  • Enthusiastically participate in specialized and generalized training programmes offered internally, and proactively seek out external educational opportunities to build your skill base
  • Own your own development and openly share career development aspirations in order to enable managers to provide suitable opportunities.

Adopt An Organizational Mindset

  • Enthusiastically participate in internal initiatives designed for business or cultural improvement, and be a positive contributor to Wavemaker culture & business performance
  • Recognize your required contribution to internal business reporting and respect the requirements of stakeholders & your position in the business to provide required information

What you’ll bring:

  • Thorough understanding of all paid search & social mechanisms and their implications
  • Have the ability to confidently speak to clients
  • Understanding of Analytics, biddable tools and technology
  • Large budget account management experience preferred
  • Have managed a team before


Minimum qualifications:

  • 5 years of relevant experience in performance marketing
  • Hands on experience on executing SEM, Paid Social, Programmatic (Any DSP), Analytics, etc.
  • Thorough understanding of all key biddable mechanisms and their implications
  • Have the ability to confidently speak to clients
  • Mid to large budget account management experience preferred
  • Fluency in Bahasa Indonesia and English (both written and spoken)
  • Ability to present thoughts, plans and ideas in a clear and succinct manner (on a PowerPoint, Excel, or otherwise)

More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn


About GroupM Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

Wavemaker | Digital Manager

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