The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company’s social media presence.
Must have experience in
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Research on industry & competitor trends to apply best practices
Understanding firms goals/objectives and their entire digital marketing needs including
Search Engine Marketing (SEM), Social Media, Display Advertising, Email Marketing, Affiliate Marketing & more.
Work jointly with internal team to drive
Campaign Strategy & Development.
Identify growth opportunities and drive revenue.
Research & keep current on emerging online trends and best practices within digital marketing industry.
Measure and report performance of all Digital Marketing Campaigns, and assess against goals (ROI and KPIs) * Ensures brand consistency in marketing and social media messages.
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
Researches and monitors activity of company competitors.
Coordinate with designer and creates & manage engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Collaborate with Marketing, Sales and Product Development teams.
Monitor SEO and user engagement and suggest content optimisation * Provide constructive feedback.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Fix any errors or bugs in online content.
Edit and post videos, podcasts and audio content to online sites.
Maintain partnerships with media agencies and vendors. Requirements.
SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email Marketing, Affiliate Marketing, Social Media Marketing.
Great communication, presentation skills and client servicing skills.
Excellent time management and organisational skills.
Pro active and a self starter.
Strategic thinker with hand on experience.
Candidates with education in Online Marketing will be preferred.
Candidate should have done paid campaign with set budgets in digital platforms, creating campaign till implementation .
5+ years of Experience and experience in IT services will be preferred.