Digital Marketing Manager

UWorld is seeking a Digital Marketing Manager to oversee, develop, execute, and measure marketing campaigns, in addition to managing a small team of digital marketers. These activities include content creation, SEO strategy, ad placement and strategy, digital and email campaign marketing programs, and other demand-generation activities. The Digital Marketing Manager is also responsible for working with the data analytics team to create dashboards, reports, and regular measures of traditional marketing analytics.

Your Role

• Holistically drive how the business leverages searches to engage existing and prospective international consumers
• Maximize traffic and visibility from search engines through both paid and unpaid efforts for identified keywords
• Manage a team of PPC and SEO specialists to deliver qualified traffic and profitable ROI on all campaigns
• Deliver monthly reports and ROI analysis to Product Division leaders
• Plan and manage website updates and online advertising campaigns in conjunction with the Marketing team to drive results
• Conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversions

Requirements

10+ Years in:

• A digital marketing, performance-based marketing, marketing strategy, or search environment
• Earning traffic through unpaid and free listings (SEO) for a consumer website
• Buying traffic through paid search listings (SEM/PPC) for a consumer website
  

Proven and successful track record in:

• Delivering business results through multi-channel marketing management and KPI measurement
• Strategic and operational leadership/management
• Managing high-performing individuals and giving clear strategic guidance
  

Analytical Skills:

• Lead and guide testing, optimization of bid strategies, and A/B testing
• Interpret data and create actionable insights and communicate those insights to junior personnel
• Exceptionally strong knowledge in Google AdWords, Bing Ads, and other web analytics tools and platforms
  

Education:

• Degree in Comp Science, Economics, Mathematics, Statistics, IT, Business, or other related field; Master’s degree preferred
  

Soft Skills

• Excellent attention to detail, organization skills, and articulate ideas clearly and concisely
• Exceptional follow-through, personal drive, and the desire to make a difference
• Positive attitude with a willingness to put aside ego for the sake of what is best for the team
• Ability to adapt, switch gears, and thrive in a fast-paced environment