Digital Marketing Manager

Diligent (Galway, Ireland) 25 days ago

The Company

Diligent is the pioneer in modern governance. We empower leaders to turn governance into a competitive advantage through unparalleled insight and highly secure, integrated SaaS applications, helping organizations thrive and endure in today’s complex, global landscape. The largest global network of corporate directors and executives, Diligent is relied on by more than 19,000 organizations and nearly 700,000 leaders in over 90 countries. With award-winning customer service, Diligent serves more than 50% of the Fortune 1000, 70% of the FTSE 100, and 65% of the ASX. Our passionate, smart, and creative group of more than 1,000 employees support customers around the globe.

Position Overview

Diligent’s Digital Marketing Manager is responsible for the coordination and execution of the company’s global marketing strategies. They have a high-technical aptitude, an understanding of demand marketing and are interested in building and operating infrastructure for leads, reporting and analytics.

They will generate inbound traffic through the optimization of the company websites and digital campaigns, content marketing, SEO and SEM. Executing processes using Marketo and Salesforce to fuel innovative and effective marketing campaigns.

Key Responsibilities

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Optimize our marketing automation and lead nurturing processes
  • Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers
  • Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices
  • Coordinate and track SEO and SEM campaigns, developing content and campaigns based on keyword research
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
  • Track campaign ROI and influence the allocation of marketing spend based on past performance
  • Coordinating marketing integration actions for mergers and acquisitions

Required Experience/Skills:

  • Bachelor’s degree
  • 3-5 years of experience working in a digital marketing role
  • Experience of Marketing Automation (Preferably Marketo) and Salesforce.com
  • Experience of Google Adwords
  • Knowledge of SEO and SEM best practices
  • Experience working within a SaaS company a plus
  • Experience working with Wordpress
  • Knowledge of Google Analytics and experience running detailed campaign reporting
  • A team player who loves to collaborate with cross-functional and regional teams
  • Bonus skills: HTML/CSS

Diligent offers a strong compensation and comprehensive benefits package, including pension, Group Life Insurance and Disability protections, alongside Medical & Dental Insurance.

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Digital Marketing Manager

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