Digital Marketing Manager - Asia

LLC Singapore (Singapore, Singapore) 14 days ago



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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work from Day One

  • Working with the Asia Marketing Director and brands teams, this role will develop and execute the Integrated Marketing Communications (IMC) Strategy for Asia region (excluding China & Japan). 

  • You will work across communication disciplines including media, CRM, websites, search, e-commerce, communications analytics and content management.

  • This role will have 1 direct report. 

  • This position is responsible for co-developing brand communications strategy for Asia with the brand teams but will also be “hands on” when required to manage content, websites, CRM, social media and e-commerce initiatives in collaboration with the Asia marketing & sales teams. 

  • Strong stakeholder management across the Asia Marketing teams, Key Account & Sales Teams, Brown-Forman Global IMC Center of Excellence, Media & Creative Agencies 

What you will experience 

Asia Communications Excellence:

  • Be the subject matter expert on Integrated Marketing Communications (IMC) for Asia.

  • “Joins the dots” across communication disciplines including media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce across the consumer and shopper journey. 

  • Acts as a thought partner to the Asia marketing team on how best to formulate brand and portfolio communication strategy to align with strategic goals of building brand difference 

  • Manage, update and leverage Asia “owned” platforms (where needed) such as web-sites, social media and CRM databases.

  • Understanding brand positioning, marketing strategy, and tone of voice to be supported in all marketing communications.

  • Continually evolve Asia communication strategy in line with evolving media landscape and consumer behaviours.

  • Works closely with Insights teams on understanding campaign effectiveness 

  • Works closely with the Global Center of Excellence (CoE) on implementation of the overall Asia Integrated Marketing Communications planning process and leveraging new technologies and media platforms

  • Supports Brand marketing & key account sales teams in development of brand communication and e-commerce plans.

  • Partners with key stakeholders to understand media investment progress and share of voice/ share of market data.

Campaign Measurement & Optimization:

  • Campaign measurement, evaluation and optimisation. Building understanding of data, tools and metrics for campaign evaluation.

  • Build a thorough understanding of the process for setting pre and post performance metrics for IMC campaigns.

  • Optimize both pre and post campaign evaluation and dynamic optimization within campaigns.

  • Ensures a robust “test and learn” plan across the portfolio to continually improve our understanding of the best channel and content to drive the best results 

Content Management and Optimization: 

  • Implements and adapts the global Content Strategy and the Global Content Calendar in collaboration with marketing & sales teams.

  • Works closely with Asia stakeholders across brand and e-commerce programs leveraging global content as much as possible to increase efficiency and reduce creative development and agency fees.

  • Shares and communicates Asia global and market content assets, guidelines for content calendar, timings and process.

  • Ensure communications are aligned with digital and media compliance guidelines 

Collaboration & Best Practice: 

  • Shares learning & best practice on communications initiatives (media & content) across global, market and region. Encourages cross-market communication and sharing. 

  • Build Asia team capability on Brand Communications and IMC disciplines across the region.

Your Profile

  • 8+ years working client and/ or agency side in media and marketing disciplines. 

  • Strong digital marketing experience 

  • Significant experience working across the Asia media landscape and strong knowledge of Asia media channels. 

  • Significant ‘hands on” media planning and buying experience gained either at client or agency or ideally both. 

  • Experience in managing communications budgets  

  • Extensive Consumer brand experience within FMCG or luxury brand companies 

  • Demonstrated strategic thinking across  media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce

  • Strong understanding of marketing principles and brand growth strategy.

  • Strategic thinking and complex project management 

  • Experience managing media agency teams including media briefing and managing significant agency projects

  • Broad based business education such as Business Degree or MBA

  • Secondary language skills (Korean, Chinese etc) would be highly regarded 

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


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