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Digital Marketing Lead, Google Cloud

Google
San Francisco, CA
17 days ago: Google

Job Description

Google is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology. With strong Google differentiation in data analytics and machine learning, security, application development and collaboration software, we’re well on our way -- but we need more people who can help us write, tell, and sell that story. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.

As a Digital Marketing Lead for Google Cloud, you are a fully dedicated business leader, shaping the future of how Google Cloud Marketing leverages digital customer experiences across all segments and steps of the user journey. You will ensure every Google Cloud Marketing go-to-market (GTM) strategy has a world class digital experience. You will own the digital marketing strategy across all go-to-markets and marketing motions, as well create and manage a marketing digital roadmap and project plan. You will oversee content development, SEO strategies, digital analytics and reporting. You will work cross-functionally across the marketing organization as well as with the Web, Sales, Product Development, Engineering and more.

Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life.

Responsibilities

  • Own the Cloud Marketing Digital Strategy in close partnership with the Cloud Web team. Lead project prioritization efforts to help business focus resources on most impactful projects.
  • Create and manage the Digital Roadmap, ensuring all Marketing GTM’s are built with world class digital customer experiences.
  • Partner cross-functionally within marketing and web to ensure that all content is instrumented and launched on time. Partner with System and Analyst teams to build dashboards for defining and tracking KPIs.
  • Identify areas for improved customer experiences across the web experience the funnel, develop product requirements documents, and lead projects through to implementation. This includes lobbying for budget, resources, and commitments from senior cross-functional stakeholders.
  • Know our customers by conducting business and customer analytics to support marketing strategy. Lead special projects that test new marketing creative approaches.

Qualifications

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in digital marketing, website optimization, e-commerce, or related field.

Preferred qualifications:
  • Master's degree or equivalent practical experience.
  • Experience in hands-on engineering or computer science, including improving the "Free Trial" conversion experience for developers.
  • Experience in collaborating cross-functionally, building consensus amongst multiple senior stakeholders, and leveraging external agencies or vendors to deliver project outputs.
  • Excellent project management skills, including the ability to prioritize, sequence, execute and deliver projects on time and on budget.
  • Distinctive problem-solving, strategic and analytical capabilities; demonstrated capacity to roll out complex, data-driven marketing campaigns.
  • Excellent communication skills; ability to influence stakeholders and represent the team internally and externally.

Google is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology. With strong Google differentiation in data analytics and machine learning, security, application development and collaboration software, we’re well on our way -- but we need more people who can help us write, tell, and sell that story. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.As a Digital Marketing Lead for Google Cloud, you are a fully dedicated business leader, shaping the future of how Google Cloud Marketing leverages digital customer experiences...