Job Description



GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an E-Commerce Manager to join us.

You will be the expert in the group who has depth experience and knowledge in E-commerce business who can be the consultant to our key clients on building their E-commerce business in the complex market across multiple E-commerce platforms.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: E-Commerce Director

3 best things about the job:

  1. Opportunity to explore career in the rising field of eCommerce
  2. Opportunity to work with various categories of global clients; from FMCG to luxury
  3. Working on holistic digital media planning: external media and eCommerce media

Measures of success –

In three months:

  • Gotten an understanding of the agency portfolio of clients.

In six months:

  • Started to build relationships with the key decision makers within the client and agency organizations

In 12 months:

  • Been able to independently propose E-commerce overall strategy to meet clients’ requirements

Responsibilities of the role:

  • Make annual, quarterly, monthly media & promotion plans in line with brands’ annual marketing/sales plans and conduct execution & optimization based on performance results and sales ROI.
  • Make monthly, quarterly, annual performance analysis and reviews and give recommendations for next eCommerce and digital campaign.
  • Collaborate with e-Retailers (open markets, social commerce, general malls) to seek new media opportunities to drive more eCommerce sales.
  • Have regular sales performance review meetings with clients, in which assess EC and digital campaign and EC promotion activities and provide insights/recommendation/action plans by analyzing and reviewing traffic by T/P and its sales trends correlation.
  • Build good relationship and work closely with clients and media partner

What you will need:

  • At least 4 years’ experience in E-commerce or Digital Media Agency
  • Deep knowledge and experience in the operation of E-commerce platforms
  • Good communication and team management skills
  • Experience in data analysis and developing strategies based on data
  • Experience with new/emerging media, a plus
  • Good Command in English both speaking and writing skills

About mPlatform

[m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.

For more information, visit https://www.groupm.com/tags/mplatform

About Thailand

In a population of 66 million people, Thailand’s mobile penetration is at a whopping 137% with smart phone penetration at 61%. Digital spend has grown 18% year-on-year since 2016 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media and marketing communication markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.


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