Digital & eCommerce Manager, India

Autodesk (Bengaluru, KA, India) 7 days ago

Job Requisition ID #

19WD36524

Job Title

Digital & eCommerce Manager, India

Job Description

Digital & eCommerce Manager, India
Location: Bangalore- India
Job ID: 19WD36524

Position Overview
We’re looking for a highly motivated and experienced Manager, Digital and eCommerce to lead our eCommerce and Digital Business in India. The Manager will be the leading voice of India eCommerce and Digital Business and will help define and execute against the Autodesk digital & ecommerce strategy in India. This person will exceed ecommerce and inside sales objectives within India. These objectives include billings, subscribers, traffic, conversion rates and customer experience. In addition, they are responsible for identifying local platform improvements and developing/executing local strategies and tactics that drive towards Autodesk’s digital goals. This role reports into the Director of Digital & eCommerce, APJ for Autodesk


The ideal candidate is customer-oriented with excellent ecommerce and digital marketing skills as well as deep expertise in the India B2B eCommerce market.
This position is highly cross-functional working closely with global team’s key stakeholders, business partners and the senior management team. Partner organizations include Channel and Inside Sales, UI, Product Marketing, Demand Generation (SEO, SEM, Social Media) and Affiliate Marketing. To be successful in this role, you will need the ability to successfully strategize, plan, collaborate, influence and speak to both business and technical teams. You must be able to work independently, define creative solutions and also have a history of successful ecommerce and paid media experience. As an innovative, results-driven professional, with a proven track record of significant sales growth, you will have a solid understanding of the digital customer experience and excellent digital marketing skills

Responsibilities
- Actively lead efforts to exceed digital and ecommerce goals in India
- Relentlessly drive for localized digital experiences that exceed expectations, drive engagement, and increase conversion in India
- Assist senior leadership and business partners in creation of long term eCommerce & digital strategy
- Be the voice of India in all aspects of the digital business
- Help drive the local adoption of digital platform improvements both internally and externally
- Ensure successful planning, execution, optimization for key business drivers such as promotions, site merchandising, and digital marketing
- Partner with local Demand Generation/Marketing to execute full-funnel customer experiences, including paid and owned marketing, to deliver on the billings and seats goals
- Collaborate with internal partners across Autodesk to create innovative solutions that drive a superior customer experience and path to purchase.
- Integrate usability studies, customers feedback, research and market analysis into testing and optimization plans to enhance customers satisfaction
- Set the benchmark for relevant, localized, outstanding experiences
- Facilitating cross-functional planning & execution in the region, working closely with Inside Sales leadership, Demand Generation leadership, Client Services and eCommerce Support, Finance
- Regularly report on progress against targets providing local insight
- Making data-driven decisions, to optimize performance. You’ll work with your organization’s analytics, testing and optimization teams as well as others across the company to acquire and understand the data and your customer profile

Minimum Qualifications
- 8  to 10 years of total experience and 5+ years experience in B2B eCommerce in India
- You have proven experience in promotions, merchandising, and creating effective customer web experiences on a self-owned eCommerce platform
- Sales experience or experience working with sales teams a strong plus
- Experience with India paid media ecosystem
- Strong communication skills and a highly collaborative approach
- Communication is critical in this role. You listen, seek to understand, facilitate difficult conversations, communicate your vision, and are courageous with differing points of view. At times, you are willing to disagree and commit
- Business and Finance acumen. You regularly report against sales targets and understand the local elements that contribute to the business (both quantitative and qualitative)
- A hands-on, proactive style. You are closely involved in the implementation, driving projects to execution. You’re a self-starter and have a strong sense of urgency and ownership to deliver commitments on time
- Data driven decision-making skills. You have keen analytics skills, especially with Site Catalyst. You understand and have experience with A/B and multivariate testing. You use data from multiple sources to drive meaningful decisions and actions
- Understanding and ability to manage key metrics, from traffic and purchase conversion to page load times. You understand how each of these impacts your ability to meet goals and know how to influence them
- A customer experience perspective. You are familiar with all of the components that make up a great web experience: Visual Design, UX, Content, Paid Media, SEO, Social, and many more
- Experience and comfort working in a team that is based in geographically diverse locations
- The courage and energy to persevere when systems or structure don’t support where we need to go. And the ability to find ways to do things while those systems and structures catch up with us
- Excellent English skills, both written and verbal


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Digital & eCommerce Manager, India

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