Email Marketing Coordinator
*This role is fully remote, but only open to those residing in Mexico*
Company & Team Overview:
Talent Systems, LLC is the leading technology solution provider for casting and auditioning to the entertainment industry. Casting directors and agents worldwide use Talent Systems' portfolio of products to source and manage talent across film, television, commercials, theater, and digital projects, powering an unparalleled, global casting software ecosystem.
We are headquartered in Los Angeles and operate in the US, Canada, Mexico, UK, Australia and India. Our portfolio brands include Casting Networks, Spotlight, Cast It Systems, Staff Me Up, Tagmin, Casting Frontier, and Cast It Reach.
The Talent Systems marketing team is based in Los Angeles and extends to New York, UK, Australia and Asia. The team delivers creative, innovative and growth-focused marketing campaigns, content and solutions for multiple brands around the world.
Job Purpose: We're an established but growing technology company in the entertainment space seeking an Email Marketing Coordinator to oversee our B2B and B2C email marketing program end-to-end, including HTML/CSS coding, campaign construction, audience segmentation, deployment and post-send analysis. The ideal candidate is an email marketing expert who is creative and detail-oriented, has a strong comfort level with technology and data, and has big ideas that will take our email program to the next level by improving customer retention and increasing revenue. Curiosity, the ability to be a team player, and the desire to grow within a fast-paced organization are a must!
Duties & Responsibilities:
- Conceptualize, set-up, and deploy email marketing campaigns in our marketing automation platform.
- Build, monitor, analyze and optimize data-driven automated emails, targeting customers based on attributes such as location, profile details, and onsite behaviors.
- Produce comprehensive weekly, monthly, and annual reports for all email campaigns and customer segments, using native reporting tools in our marketing automation platform, e-commerce platform, Google Analytics, etc.
- Develop dashboards to analyze email engagement rates and identify opportunities to drive conversions and improve customer engagement.
- Perform continuous A/B tests as developed by the marketing team in order to iterate and improve upon email results, including documenting outcomes and metrics.
- Proactively devise new ideas and contribute insights and strategies to constantly improve our email program.
- Must be willing to work across multiple brands and adhere to disparate creative best practices and a unique voice for each brand.
- Ensure optimal deliverability and compliance with global anti-spam legislation.
- Conduct email quality assurance across devices and platforms to ensure flawless execution.
- Stay informed of industry trends and make recommendations on new email tools, techniques and best practices.
Qualifications & Attributes:
- Minimum 3-5 years of experience in an email marketing role, with responsibilities involving email marketing technology, and driving measurable results.
- Strong comfort level working with data, developing dashboards, running database queries, and working in Google Analytics, MS Excel, and Google Sheets.
- Proven experience facilitating an email marketing program for a consumer-facing online business, including advanced segmentation and A/B testing.
- Strong handle of marketing automation platforms including Braze, Salesforce, Marketo, HubSpot, MailChimp, etc.
- Understanding of email design best practices, email deliverability, and rendering across devices/email clients.
- Proficiency with HTML, basic email coding, CSS and data integrations such as APIs and webhooks.
- Extremely detail-oriented with an eye for deploying flawless email campaigns.
- Bachelor's Degree in Business, Marketing or related field.
Benefits:
- Company Wide Bonus Plan
- 100% Employer Paid Private Health Insurance: Medical, Dental, and Vision
- Paternity & Maternity Leave
- Flexible Paid Time Off
- Yearly Bonuses
Inclusion at Talent Systems:
At Talent Systems we are committed to attracting diverse talent that represents the society we live in and the diversity of our customers. We aim to be inclusive of all staff regardless of age, sexuality, socio-economic background, disability, ethnicity, gender, religion, or beliefs. We are committed to building a culture of belonging and this is reflected in our policies, practices, active internal employee-led network and supported by our executive leadership team.
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